Virgin Money, a financial service company which is part of the Virgin Group, was launched in 1995 using a call centre to field customer enquiries. In 2000, as adoption of the internet gathered momentum, Virgin Money spotted the potential of using a website to provide potential customers with information and the ability to order products, and so virginmoney.com was launched. Over the past two years, Virgin Money has made a strategic push to move its customer base away from telephony and onto its website, where it is able to communicate its product range and brand more effectively.
moreLink building is essential to the performance of websites. Links have been described as the ‘online currency’ due to the importance of incoming links to search engine optimisation. New Media Knowledge caught up with one of the UK’s leading lights in search marketing to learn how companies can effectively build links.
moreAn interesting dilemma we faced recently was about developing online resources which could be used in schools. The question was should we build tools which helped teach the curriculum or tools which helped the teachers to teach the curriculum? Anthony Story explains his ideas in this article.
moreMuch has been discussed by academics and practitioners about the role of virtual communities in promoting open debate, and so improving the quality of public participation and underpinning democracy. However virtual communities do not necessarily have full freedom of speech. more
Getting feedback from your customers isn't enough anymore. Letting your staff have their say as a token gesture doesn't wash. Customers, employees, citizens don't just want to be heard, they want to be involved - or at least have the opportunity to be involved. And if you don't provide that opportunity they'll do it themselves – and make noise doing it. In this article, Chris Quigley proposes that it is time to say hello to the era of "democratic consumerism". more
Small and medium enterprises are discovering how to use social media to keep in touch with their clients and social networks, and an effective way of supporting easy communication with large number of people. eOffice is one of these companies, that has changed its way of communicating. more
Dentists across the UK can now benefit from an interactive web resource and engage in social media with other dental professionals thanks to a new website. New Media Knowledge opened wide and delved deep. more
Measuring the impact of social media on an organisation’s brand has become a key consideration for marketers in recent years. New Media Knowledge spoke to one measurement specialist to get a steer on best practice. more
Back for the second year, Virtual Worlds Forum Europe 2008 is produced by the Virtual Economic Forum, Europe’s leading virtual worlds media company. Three days of congress, expo and workshops covering entertainment, enterprise, community, education, marketing, regulation, and finance… plus lots more.
Back for the second year, Virtual Worlds Forum Europe 2008 is produced by the Virtual Economic Forum, Europe’s leading virtual worlds media company. Three days of congress, expo and workshops covering entertainment, enterprise, community, education, marketing, regulation, and finance… plus lots more.
VWF is he place to make connections, be inspired and have fun. Don’t forget, we like to party. Mon 6th - Wed 8th October 2008 - The Bridge, London SE1 visit us at http://virtualworldsforum.com/
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