Latest Articles

Business Briefing: Where Next for Venture Capitalists?

Despite the economic downturn venture capitalists are still looking at investment opportunities in digital media. New Media Knowledge spoke to one to get the low down on what VCs want.

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Social Media in Practice: BBC Radio 5 Live

Web publishers and broadcasters always have to look for new and innovative ways to maintain existing audiences and win new ones. When BBC Radio 5 Live realised it was losing listeners to other sources of football-based content it launched a new service to win them back. New Media Knowledge met the people responsible.

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Conservationists Embrace Social Media

Television is increasingly embracing new media to reach new audiences and add interesting applications. New Media Knowledge talks to the people behind a new online conservation series that aims to raise wider awareness of the plight of endangered species.

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Writing for the Web (One Day)

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Do you need to write and create content for your organisation’s website but aren’t sure where to start? Perhaps you’ve created print materials in the past, but now need to understand how to translate those into readable content for a web audience?

Writing for the web is a different skill to writing for print and other business publications, come along and find out the essential techniques and approaches you'll need to master. 

In this course you’ll learn to...

•             communicate immediately with your readers through your writing.

•             format print material for easy online scanning and readability.

•             develop audience-focused content that pinpoints what users want.

•             label and identify your content clearly for quick retrieval.

Sessions on the day will focus on:

1. Creating reader-centred content

What do your readers want, and how do you give it to them?

2. Web writing techniques

Layout and formatting - restructuring print documents for the web.

About the course tutor:

Merry Bruns is an online content strategist, editor and trainer who focuses on communicating web content to audiences clearly and effectively. Producing and editing sites since 1995, she brings a background in communications and journalism to her work.

She teaches writing and editing for the web to hundreds of students in the USA and holds classes at Georgetown University, the National Press Club, and provides in-house training to various organisations worldwide.

Her content strategy and training clients have included Accenture, National Academy of Sciences, BBC, Porter-Novelli, Centers for Disease Control (CDC), Towers-Perrin, NASA/Goddard Space Fight Center, The World Bank, APPA, American Petroleum Institute, National Education Association, Harvard Medical School, American Chemical Society and many more commercial, public sector and educational organisations.

Location

University of Westminster

University of Westminster, 115 New Cavendish Street, London, W1W 6UW