Latest Articles

The Essential Guide to Link Building

Link building is essential to the performance of websites. Links have been described as the ‘online currency’ due to the importance of incoming links to search engine optimisation. New Media Knowledge caught up with one of the UK’s leading lights in search marketing to learn how companies can effectively build links.

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What’s more important for interactive teaching tools, creative freedom or the curriculum?

An interesting dilemma we faced recently was about developing online resources which could be used in schools. The question was should we build tools which helped teach the curriculum or tools which helped the teachers to teach the curriculum? Anthony Story explains his ideas in this article.

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Rural business Blurtit.com bite at the heels of Yahoo Answers and Answerbag

Blurtit has managed to keep up with the likes of Yahoo Answers and WikiAnswers.com with their Q&A social community. Ranking one of the top 250 US websites (Quantcast) is evidence that a small rural business can compete with some of the internet’s biggest players.

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• The New Rules of Engagement
• What your data tells you
• 'Go Freelance' — free 32-page e-book
• Web entrepreneurs share secrets of their success
• Creative Futures Launch: Thurs 4th March '10
• Facebook showcases successes at TFM&A
• Introducing Creative Futures: a special free programme for creative industries

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• Empower or lose power: A discussion on the age of democratic consumerism in modern business and politics

  Getting feedback from your customers isn't enough anymore. Letting your staff have their say as a token gesture doesn't wash. Customers, employees, citizens don't just want to be heard, they want to be involved - or at least have the opportunity to be involved. And if you don't provide that opportunity they'll do it themselves – and make noise doing it. In this article, Chris Quigley proposes that it is time to say hello to the era of "democratic consumerism". more

• eOffice adopts a strong social media strategy

  Small and medium enterprises are discovering how to use social media to keep in touch with their clients and social networks, and an effective way of supporting easy communication with large number of people. eOffice is one of these companies, that has changed its way of communicating. more

• Educating the Educators: Teachers Get Help for the Digital World

  A new website has been launched to help teachers understand digital media and make the most of it in the classroom. New Media Knowledge spoke to professionals at the coal face to see what difference they thought it would make. more

• Natural England Uses New Media to Set Green Example

  The UK Government’s independent adviser on wildlife and the natural environment used new media to bring 2,500 of its employees together at its recent annual conference, reducing potential carbon emissions as a result. New Media Knowledge looks at the potential future of ‘green’ conferencing. more