Latest Articles
More Web 2.0 Needed In Schools
An influential think-tank calling for more Web 2.0 use in school and technology experts agree, arguing that children should get used to collaborative tools before they enter the workplace.
moreUK Council for Child Internet Safety Launches
The UK Government launched its programme to help protect children from exposure to potentially harmful content on the Internet, including some forms of advertising. New Media Knowledge spoke to AOL, one of the companies involved, to see what real impact the new group would have.
moreUS Presidential Election Gets Social
Last week, Twitter launched its US Presidential Election microblogging site and, with social media likely to play a big part in the outcome, politicians this side of the pond should be looking closely at its impact, experts say.
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- i-design 08 - Simon Waterfall
- YouTube gets into Top Gear
- Goldfarming for Fun and Profit
- Sky Appoints its First Head of Mobile Advertising: an Industry Viewpoint
- Industry Welcomes Intel/Yahoo! Internet TV Tie-In
- Media Landscape vs. Media Ghetto
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Related Articles
US Presidential Election Gets Social
Last week, Twitter launched its US Presidential Election microblogging site and, with social media likely to play a big part in the outcome, politicians this side of the pond should be looking closely at its impact, experts say. more
Media Landscape vs. Media Ghetto
Katie Streten argues that even now, digital media is viewed as a poor relation to other media, but that digital professionals are partly to blame for this state of affairs. more
Approaching the Crossover
Crossover is a series of ‘innovation labs’ for creative professionals from a diverse range of backgrounds: game developers, tv and film producers, web designers, animators, theatre practitioners and others. more
Marketers Cautious Over Social Media Spend
Social media marketing has been high on the agenda for many communications experts. Most marketers can see how the Internet has revolutionised the way the general public communicates, but many are still unsure whether they can leverage this technology to push brand messages. more
Brief Encounter: Alterian
One company that believes it has developed a way to start measuring social media is Alterian. We speak to David Eldridge, CEO of the marketing software firm about how businesses can combine both profile and usage data to create a better, tailored user experience. more
Social Media for Business
StumbleUponA one-day course designed to give delegates a thorough grounding in the latest web trends for talking about your brand, business or organisation, as well as your own professional profile. Social Media is the next generation of communications, going beyond the traditional media to personal communications with individuals, fostering genuine relationships, creating your own messages and creating value through sharing useful and interesting information.
Social Media for Business will cover:Blogs: why they are useful; how to set one up in five minutes; what to write; what not to write; dealing with comments; measuring ROI.
RSS: what is it and why is it important to your business?
Social Networks: does your brand or business belong on Facebook/MySpace/Bebo?; why?;
Video Sharing: more than 99% of the videos submitted to YouTube are complete flops - how can you create something that stands out from the crowd?
Virtual Worlds: the next big thing or the next big way to lose a lot of money fast?; strategy and tactics for deciding on emerging technologies.
Buzz Monitoring: how can you keep track of and measure the impact of all this activity?
Course Tutor
Will McInnes is managing director at Nixon McInnes - his job is advising on and implementing web strategy for clients. He practises what he preaches when it comes to social media. For starters, you can read his blog here, catch his bookmarks here and the music he’s listening to here. There may well be additional ways to track him down.
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