Latest Articles

The Community Glue

Penny Power, Founder of Ecademy, looks at Community Managers and what they can do to help their Social network survive.

More Everything - The Ofcom 2008 Report

UK consumers are spending more time on communications than ever before but paying less for the privilege, according to UK telecoms watchdog, Ofcom.

Parents Fear For Networked Kids

Internet experts have called on social network sites to do more to protect children as a survey reveals that three-quarters (72 per cent) of parents spy on their children.

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Related Events

Beers & Innovation 7: Agencies Step Up (NMK)

When: January 30th, 2007
Location: Albannach, 66 Trafagar Square, London WC2N 5DS.
Price: Reduced to £15.00 if you are eligible for a discount.

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Beers and Innovation 7: Do agencies innovate? (NMK)

When: January 30th, 2007
Location: Albannach, 66 Trafagar Square, London WC2N 5DS
Price: Reduced to £15.00 if you are eligible for a discount.

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Beers & Innovation 6: Social By Design (NMK)

When: November 14th, 2006
Location: Albannach, 66 Trafagar Square, London WC2N 5DS.
Price: Reduced to £15.00 if you are eligible for a discount.

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Beers & Innovation 5: Smart Textiles & Technology (NMK)

When: October 17th, 2006
Location: Central London venue TBC
Price: Reduced to £15.00 if you are eligible for a discount.

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Beers & Innovation 5: Aggregators & Upsetters (NMK)

When: October 17th, 2006
Location: Albannach, 66 Trafagar Square, London WC2N 5DS.
Price: Reduced to £15.00 if you are eligible for a discount.

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Related Articles

• Approaching the Crossover

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• Beers & Innovation: VRM

  At the next event, we’ll be tackling the topic of VRM, vendor relationship management. Turning traditional relationships between individuals and companies on the their head, VRM promises a future where we’ll decide when and how brands get in touch. more

• Music on a Stick

  American progressive rock band, Mars Volta is the latest music act to give its fans more choice when it comes to how they consume their music. more

• Fundraising in a Networked World

  Fundraising is surfing a sea change. The rapid rise of the Internet means that individuals are being given the tools and becoming empowered to take a stand for their favourite cause more than ever before. A contributed article from Everyclick. more

• Beers & Innovation: Clients in the Wild

  What is the role of PR agencies in the wild frontier of the social web? Do traditional PR agencies even have a future as digital agencies and marketing agencies jockey for position to take control of marketing and communications projects? PRs and digital media experts met on November 20 in the twelfth of our Beers and Innovation series of events to discuss the issues. Ian Delaney reports. more

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Beers & Innovation: Coming of Age

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Boomers, silver surfers, 50+, third agers, the mature market - whatever you call them, they’re a group that can’t be ignored. They have good incomes, great social networks and they’re getting online like never before. Join the debate on May 27th to find out more.

But is it really just one group? 50 is very different to 75 and one can no longer assume that everyone over 65 is retired. Can you communicate with all these people in the same way? Does age really matter - is there a difference between marketing to the 50+ and under 50s? Should you be focusing your attentions on this market? What do they do online?

• • A total of 48.4 per cent of Internet users are aged between 35 and 64. (Comscore)
• • 67 per cent of those aged 45-54 go online every day or almost every day (National Statistics Office)
• • More than half the visitors to MySpace are aged over 35 (Comscore)
• • The majority of Internet users aged 35 and over feel online ads are aimed at younger users (Burst Media)

Find out what you need to know to do more for the "missing half" of potential customers from our expert panel:

The Panel

David Noble, MD of age-positive social networking site Wanobe.

Dick Stroud of 50+ marketing consultancy 20Plus30 and author of the 50-Plus Market

Stephen Morgan, MD of dev agency Squiz who worked on the new 50Connect site

Sarah Robson, Research & Planning Director at Millennium, a marketing agency focusing on the mature market.

Elizabeth Varley (Chair) digital copywriter, entrepreneur and founder of Online Content UK.

So come along and join the discussion, enjoy a (free!) drink and network with other digital bods.

Your welcome drinks are very kindly sponsored by Campbell Hooper, commercial solicitors. Alex Chapman, Campbell Hooper’s media IP expert, will be at the event with his team. www.campbellhooper.com

About Beers and Innovation

Beers and Innovation is a regular panel discussion event to discuss the latest issues around innovation in UK digital, highlighting examples of innovative practice and on the lookout for the next big thing. They are about sharing experiences, insights and ideas with peers across the industry. The ‘beers’ aspect to the proceedings mean that they’re also an excellent way to meet with new and interesting people that you’ll want to work with.