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More Web 2.0 Needed In Schools
An influential think-tank calling for more Web 2.0 use in school and technology experts agree, arguing that children should get used to collaborative tools before they enter the workplace.
moreUK Council for Child Internet Safety Launches
The UK Government launched its programme to help protect children from exposure to potentially harmful content on the Internet, including some forms of advertising. New Media Knowledge spoke to AOL, one of the companies involved, to see what real impact the new group would have.
moreUS Presidential Election Gets Social
Last week, Twitter launched its US Presidential Election microblogging site and, with social media likely to play a big part in the outcome, politicians this side of the pond should be looking closely at its impact, experts say.
more- i-design 08 - Brendan Dawes, My Interactive
- i-design 08 - Simon Waterfall
- YouTube gets into Top Gear
- Goldfarming for Fun and Profit
- Sky Appoints its First Head of Mobile Advertising: an Industry Viewpoint
- Industry Welcomes Intel/Yahoo! Internet TV Tie-In
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The Cleverest Thing That Never Existed
Semantic search is poorly understood and leading to claims for its powers that lie beyond the bounds of what computers are able to do, says Charlie Hull, MD of Lemur Consulting.
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Window of Opportunity for Microsoft and Facebook
Microsoft’s continued pursuit of Google has taken a positive step, following the announcement that the Redmond-based company will provide the search tools for Facebook’s 90 million users. more
MIcrosoft Buys into Semantic Search
While the definition of Web 2.0 has been argued between digital specialists for some time now, the same key themes prevail. According to Wikipedia, Web 2.0 technology enhances "creativity, information sharing, and, most notably, collaboration among users". The definition of Web 3.0 however is much more difficult to define. more
Money Saving Pay-per-Click Tips
If you’re feeling the pinch and considering cutting back on your pay per click budget, it is possible to shave inches off your current wasted spend without sacrificing your search engine presence completely. Rebecca Appleton of Top Position explains how to make your existing budget a trimmer, leaner prospect with these money saving tips… more
Improving your Business through Effective Search
StumbleUponIn this practical workshop, Ken McGaffin, Chief Marketing Officer of Worktracker.com and Neil Davidson, an experienced advertising and marketing consultant with an MA in Business and Creative Writing, will show how to incorporate keyword research into the creative process. All participants will receive free access to the full Wordtracker database for seven days together with comprehensive course materials.
Keyword Creativity is the process of understanding customer behaviour through keyword research and using the insights gained to drive the creative process.
Keyword research is an essential part of any search engine optimisation project but it is usually done after all the creative work is complete. A concept is created, a look and feel developed, copy written and finally the pages are optimized.
This approach can be unproductive. Content is squeezed into a search engine friendly framework after it has been created. It means that work has to be redone, and this leads inevitably to a bottleneck of pages waiting to be optimized.
However, if keyword research is incorporated in the early stages of a web project then not only can this bottleneck be avoided but the quality of the creative work can be improved. Keyword research becomes another valuable way to do market research and make sure that work is market focused.
In this practical workshop, Ken McGaffin, Chief Marketing Officer of Worktracker.com and Neil Davidson, an experienced advertising and marketing consultant with an MA in Business and Creative Writing, will show how to incorporate keyword research into the creative process.
Participants will learn how to use keyword research to:
- Win more pitches.
- Understand customer behaviour and build customer personas.
- Generate content ideas that are highly relevant to customers and already search engine friendly.
- Generate promotional ideas for advertising, online public relations and link building.
All participants will receive free access to the full Wordtracker database for seven days together with comprehensive course materials.
Please note that payment must be made by credit card for this course.
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