Latest Articles

The importance of carefully drafted contracts to IT systems development

This article highlights the importance of IT developers having a comprehensive and carefully drafted development contract with their clients in place before commencing any IT project.

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Squaring Up: A Closer Look at FourSquare

The location-based social network FourSquare has really divided opinion among users and even raised security fears with the launch of a spoof website. FourSquare also offers opportunities for marketers to tap into members in their area, so New Media Knowledge decided to get the views of a leading Internet marketer to evaluate the pros and cons of FourSquare.

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Facing Up: How to Create Successful Facebook Groups

The population of social network Facebook now exceeds all countries apart from China and India, yet the vast majority of Facebook groups fail to amass a following of more than one thousand. With social media fast becoming part of mainstream marketing, New Media Knowledge sought to find out exactly how companies could benefit from Facebook groups.

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• SDL Tridion Case Study: Virgin Money
• The Essential Guide to Link Building
• What’s more important for interactive teaching tools, creative freedom or the curriculum?
• Rural business Blurtit.com bite at the heels of Yahoo Answers and Answerbag
• The New Rules of Engagement
• What your data tells you
• 'Go Freelance' — free 32-page e-book

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• Ad network optimisation is not a 'dark art'

  Online advertising is continuing to defy the downward trend of traditional advertising budgets. Research from Nielsen Online shows that the number of UK online display ad campaigns grew 11 percent in the second quarter of 2009 compared to the same period the previous year. On a global level, in July, Zenith Optimedia predicted that global online advertising spend will rise by 10.1 percent this year. In this article, Joëlle Frijters, Improve Digital, explains the concept of 'ad network optimisation'. more

• NMK Podcast - Episode 14 - Aprico

  Can you envisage a world where our televisions can predict what we want to watch and have it ready for us when we sit down and turn it on? Thomas Dvorak of broadcast advertising platform Aprico can.

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• Podcast Seven: NMK Talks to the Mobile Marketing Association

  This week, NMK is joined by two senior members of the Mobile Marketing Association (MMA) to talk about its role in promoting mobile media guidelines and best practice, as well as discuss the future of this fast-growing sector. more

• Local Affair: Can Rich Media Save Regional News?

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