Related Article: The Young Ones

Our children are growing up in a media revolution, a world where everyone can be their own publisher, where the boundaries of social mores and authority is eroding. What does myspace and youtube mean to tots and tweens? How do we ‘grown-ups’ communicate and engage with children and youth culture in this environment?

The Content:

Children are increasingly opinionated, independent and brand aware at a very young age, what impact will new technologies and digital interactions have on how the next generation learns, grows up and runs organisations? What is going to happen to children’s creativity in future generations? How can digital media facilitate children’s creative development whilst education runs the risk of taming their imagination? What and how are they learning?

What will the effect of dwindling TV audiences have on advertising to this market? How do you involve children in the design process and what are the best strategies for working with them? What can we learn by the way they input? What do children want from new technologies and where’s the future for us all.

The Event Structure:

The event will be divided into two panel sessions, each session will be introduced and managed by the event chair. Each panelist will present their debate opinion in-turn, the chair will then open up the floor to questions from the audience. There will be a break between the two sessions, event summary and highlights will be presented by the chair at the end of the event.

Register NOW for the event and debate these issues with some of industries finest minds and experts on youth culture, children, education, entertainment, advertising and communications.

Chaired by Hilary Kelsh. With over 15 years experience in the creative and digital communications industries; the last 8 focused on business development through sales, marketing and pr; Hilary brings a wealth of both practical and strategic knowledge to businesses wishing to grow and consolidate. Hilary recently completed contracts with View and FRUKT. Prior to FRUKT Hilary was Business Development Director with agency.com. In an ambassadorial role she represented agency.com’s London office at several industry events among which were The Marketing Forum 2004, Forrester Conference, NMK, 01ZeroOne – Creative Learning Lab at Westminster Kingsway College and BIMA.

Key-note speaker is Juliet Tzabar, co-founder of Scream Out Loud specialists in children’s interactive media.

Other speakers confirmed:

• DK, founder of MediaSnackers
• Dino Burbidge, Creative Director at Digital Outlook
• Lizzie Jackson of the BBC
• Neil Hughston, MD at Saatchi & Saatchi Interactive
• Simon Fuller at Grid Learning

Please be advised that this event may be filmed.

For further information prior to booking or to discuss other NMK events and courses contact: Rebecca Fitzgerald

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