Latest Articles

Business Briefing: Where Next for Venture Capitalists?

Despite the economic downturn venture capitalists are still looking at investment opportunities in digital media. New Media Knowledge spoke to one to get the low down on what VCs want.

Social Media in Practice: BBC Radio 5 Live

Web publishers and broadcasters always have to look for new and innovative ways to maintain existing audiences and win new ones. When BBC Radio 5 Live realised it was losing listeners to other sources of football-based content it launched a new service to win them back. New Media Knowledge met the people responsible.

Conservationists Embrace Social Media

Television is increasingly embracing new media to reach new audiences and add interesting applications. New Media Knowledge talks to the people behind a new online conservation series that aims to raise wider awareness of the plight of endangered species.

• The Language of the Web
• Rough Guide to: In-Game Advertising
• Alexander McCall-Smith Engages Web 2.0
• Business Brief: Video Advertising Looks to Future
• ‘Virtual Home’ for Ex-Pats in London Established
• Rough Guide to: Social Media and the Law
• Record Visits for UK Blog Sites

Related Articles

• More Web 2.0 Needed In Schools

  An influential think-tank calling for more Web 2.0 use in school and technology experts agree, arguing that children should get used to collaborative tools before they enter the workplace. more

• UK Council for Child Internet Safety Launches

  The UK Government launched its programme to help protect children from exposure to potentially harmful content on the Internet, including some forms of advertising. New Media Knowledge spoke to AOL, one of the companies involved, to see what real impact the new group would have. more

• Parents Fear For Networked Kids

  Internet experts have called on social network sites to do more to protect children as a survey reveals that three-quarters (72 per cent) of parents spy on their children. more

• Games Classifications Under Fire

  The UK government has published its action plan for changes to the videogame classification system. more

• Cartoon Safety

  Concern over the child safety online remains a hot topic. According to Government child protection agency, the Child Exploitation and Online Protection Centre (CEOP), around one in four children who make friends online then go and meet them offline. Tim Hoang reports on a new initiative. more

Advertisement

Children Online (NMK)

Bookmark this article with: Delicious Digg StumbleUpon

Our children are growing up in a media revolution, a world where everyone can be their own publisher, where normal roles are eroding. What does myspace and youtube mean to tots and tweens? Come to this afternoon seminar and join the discussion.

Related Article: The Young Ones

Our children are growing up in a media revolution, a world where everyone can be their own publisher, where the boundaries of social mores and authority is eroding. What does myspace and youtube mean to tots and tweens? How do we ‘grown-ups’ communicate and engage with children and youth culture in this environment?

The Content:

Children are increasingly opinionated, independent and brand aware at a very young age, what impact will new technologies and digital interactions have on how the next generation learns, grows up and runs organisations? What is going to happen to children’s creativity in future generations? How can digital media facilitate children’s creative development whilst education runs the risk of taming their imagination? What and how are they learning?

What will the effect of dwindling TV audiences have on advertising to this market? How do you involve children in the design process and what are the best strategies for working with them? What can we learn by the way they input? What do children want from new technologies and where’s the future for us all.

The Event Structure:

The event will be divided into two panel sessions, each session will be introduced and managed by the event chair. Each panelist will present their debate opinion in-turn, the chair will then open up the floor to questions from the audience. There will be a break between the two sessions, event summary and highlights will be presented by the chair at the end of the event.

Register NOW for the event and debate these issues with some of industries finest minds and experts on youth culture, children, education, entertainment, advertising and communications.

Chaired by Hilary Kelsh. With over 15 years experience in the creative and digital communications industries; the last 8 focused on business development through sales, marketing and pr; Hilary brings a wealth of both practical and strategic knowledge to businesses wishing to grow and consolidate. Hilary recently completed contracts with View and FRUKT. Prior to FRUKT Hilary was Business Development Director with agency.com. In an ambassadorial role she represented agency.com’s London office at several industry events among which were The Marketing Forum 2004, Forrester Conference, NMK, 01ZeroOne – Creative Learning Lab at Westminster Kingsway College and BIMA.

Key-note speaker is Juliet Tzabar, co-founder of Scream Out Loud specialists in children’s interactive media.

Other speakers confirmed:

• DK, founder of MediaSnackers
• Dino Burbidge, Creative Director at Digital Outlook
• Lizzie Jackson of the BBC
• Neil Hughston, MD at Saatchi & Saatchi Interactive
• Simon Fuller at Grid Learning

Please be advised that this event may be filmed.

For further information prior to booking or to discuss other NMK events and courses contact: Rebecca Fitzgerald

Friends of NMK are valued supporters of NMK work. In turn, they benefit from reduced-rate access to NMK events and courses. See: Friends of NMK

Please note that the Netbanx facility has problems with Firefox so please use Explorer when booking NMK events.

Location

Room C1:04, 1st Floor, University of Westminster, 115 New Cavendish Street, London, W1W6UW