The Advertising Standards Authority (ASA) has announced it is extending its powers to cover all online marketing and advertising from March 1st 2011. Under the new regulations, the UK’s independent watchdog, committed to maintaining high standards in advertising for the benefit of consumers, advertisers and society at large, will have the power to remove advertisements and statements from Facebook, Twitter and pay per click (PPC) ads on all search engines. Paul Byrne, Senior Account Manager – PPC, at independent search and social marketing agency Greenlight, looks at what this means for online advertisers.
morePoole Literary Festival in partnership with the Media School at Bournemouth University has established a prize for new media writing. Closing Date 15 September 2010. By Gary Dalkin.
moreGreat business value can come from harvesting and leveraging the best of knowledge that is created on communities and social networks, i.e. “social knowledge”, for customer service offered through your own contact centres and self-service systems. By Andrew Mennie.
moreSarah Beeny is probably best known as the face of the Channel 4 TV show Property Ladder, but she has also been heavily involved in successful online projects, such as MySingleFriend.com. She recently teamed up with digital agency Codegent to form Tepilo, a website which aims to educate and enable people how to sell their own homes. more
Businesses of all sizes are missing out on opportunities to create new leads and make more sales because they aren’t following basic web accessibility practices. That’s according to a new white paper from CMS developer Squiz. Ian Delaney reports. more
Trocadero's CC Club was host to a discussion about usability in the current new media landscape last Monday. Usability: whose problem is it anyway? attracted a set of lively industry practitioners seeking enlightenment on their path to creating usable and accessible websites. Cynthia O'Murchu reports. more
Lisa Halabi outlines the difference between the two usability evaluation methods: The expert usability review and usability testing. more
Filtering and sorting are essential for helping users find the products they're looking for. How can you make best use of this essential functionality, asks Jonathan Webb more
In a recent survey by Nomensa, 98 per cent of the 100 websites analysed didn't reach industry standards on programming code and 89 per cent were difficult to navigate. In the present atmosphere of growth and in a world of web 2.0 - where interactivity and contribution are king - who's problem is this? So please come chew the cud and enjoy a beer or two whilst discussing what is sure to be a lively topic... Usability: whose problem is it anyway?
Location
The CC Club - Unit 33, The Trocadero, London, W1D 7DH
Entrance through the Trocadero, down escalators and to the left. Nearest Tube: Piccadilly Circus or Leicester Square
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