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InSync: Rights Will Make You Rich?

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We keep being told that the key asset in the knowledge economy is intellectual property: that rights will make you rich.

We keep being told that the key asset in the knowledge economy is intellectual property: that rights will make you rich.

But is making money from IPR a real option for companies working in digital media? Most are stuck in a 'gun for hire' business model, selling ideas to clients and brand owners who own them because they commission and pay for them.

Until recently, "cost + 15%" was the business model in television but in the past couple of years the indie production sector has been revolutionised by the new terms of trade with broadcasters negotiated as a result of the Communications Act. Independent TV producers now retain ownership of the IP they create and can exploit it on other platforms and other markets. Is there any real prospect of new media agencies doing the same?

Pact, the trade association for independent producers, is negotiating a voluntary agreement with the BBC which will mirror the arrangements for television production and may provide a model. But with a very diverse range of clients and no effective lobbying body or trade association, will businesses in the digital sector be able to establish terms of trade and ways of working which will enable them to own and exploit intellectual property?

Event Structure:
This will be a highly interactive event. The digital media sector is still at an early stage of development and InSync would like to invite you to contribute to the debate with your experience, your views, aspirations and visions of the future.

Speakers:
The discussion will be framed by Andrew Chitty, MD of Illumina, a key member of Pact's Digital Committee, Ramsey Khoury MD of Head London, and Michael Bedward, responsible for business development at Nesta. To register for the event please email: 01zero-one

Location

01zero-one, Hopkins Street, Soho, London, W1F 0HS