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Corporate Podcasting Summit

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The Corporate Podcasting Summit is specifically designed to help organisation understand how podcasts can help them create dialogue with customers, engage with employees and boost everyday productivity.

COSTS: Standard 2 day Gold pass £895 Reduced rate: £745. SME public Sector £495 Reduced rate: £395

To qualify for the NMK reduced rate please quote "NMK" in the discount code box at Corporate Podcasting Summit

The Corporate Podcasting Summit is specifically designed to help organisation understand how podcasts can help them create dialogue with customers, engage with employees and boost everyday productivity. br>

The Starting Point:
Many organisations are keen to uncover the business application and true value of podcasting, but this is not a bandwagon they are prepared to jump on at a whim. Focused exclusively on the needs of the business community, this summit tackles topics from 'Getting started' to 'Building a business case for YOUR organisation; 'Podcasting for training and development' to 'How to make podcast advertising and sponsorships work.'

A series of podcasting-in-action case studies are confirmed from first direct, Alcatel-Lucent, PricewaterhouseCoopers, Sun Microsystems, Office of the Mayor of London, European Food Information Council and the Commonwealth Scientific and Industrial Research Organisation. br>

The Format:
A single conference track, 10 person roundtable discussions, interactive panel debates and podcasting-in-action case studies offer a chance to truly understand the business application and value of podcasting, share experiences, ask questions, devise strategy and identify what made successful campaigns work.

The Speakers:
Some of the speakers and topics addressed include:
• Guillaume du Gardier, Director Online Communications Europe, Edelman Paris will address how you integrate the podcast into an existing marketing or PR plan and build confidence for a new media format with no standardised metrics
• Jenny Southwell, Head of e-Marketing, first direct will discuss how podcasts is helping them maximise the online channel and build relationships with customers
• Kylie Johnson, Multimedia Liaison Officer, CSIRO Communication will address how you to blast obstacles to podcasting within your organisation
• Leesa Barnes, President, Caprica Interactive Marketing Inc. shares how to use a limited edition podcast to prompt word of mouth excitement about your product or service
• Martin Trickey, Director of Digital Services, Teachers' TV will comment on how the podcast platform can be used to develop effective customisable learning programmes, and what you need in place to ensure a successful campaign
• Pascal Roobrouck, Project Manager, Alcatel-Lucent will address how they took their podcast training platform from vision to reality, the barriers they scaled and hurdles they jumped to get it off the ground
• Philip Filleul, Banking Sector Manager, Finance Industry Marketing, SUN MICROSYSTEMS share how they are using the podcast as a business-to-business communication tool
• Elisabeth McLaury Lewin, Publisher, PodcastingNews.com address the current state of the podcasting industry and outlines some of the challenges we face in taking podcasting into the mainstream
• Mark Prescott, Head of Cultural Campaigns and Liaison, Mayor of London and the Greater London Authority discuss how podcasts have helped them capitalise on the exciting opportunities of Web 2.0 technologies and rejuvenated their online presence
• Paul Sylvester, Head of Chrysalis Content, Chrysalis comments on how trailblazing organisations and small business podcasters are pioneering creative content that completely engages the listener
• Steve Olechowski, Co-Founder and Chief Operating Officer, FeedBurner will introduce a range of available podcast metrics for both the advertiser's needs and the podcaster's requirements
• Genie Lutz, Partner, PricewaterhouseCoopers outlines how they approached a responsible podcasting campaign which helped them engage with customers, clients and reinforce their brand position.

Please note that NMK are a Media Partnership of the Corporate Podcasting Summit. However, all bookings must be made using the link supplied.

Location

Copthorne Tara Hotel London Kensington, Scarsdale Place