Latest Articles

Business Briefing: Where Next for Venture Capitalists?

Despite the economic downturn venture capitalists are still looking at investment opportunities in digital media. New Media Knowledge spoke to one to get the low down on what VCs want.

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Social Media in Practice: BBC Radio 5 Live

Web publishers and broadcasters always have to look for new and innovative ways to maintain existing audiences and win new ones. When BBC Radio 5 Live realised it was losing listeners to other sources of football-based content it launched a new service to win them back. New Media Knowledge met the people responsible.

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Conservationists Embrace Social Media

Television is increasingly embracing new media to reach new audiences and add interesting applications. New Media Knowledge talks to the people behind a new online conservation series that aims to raise wider awareness of the plight of endangered species.

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• The Language of the Web
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• Business Brief: Video Advertising Looks to Future
• ‘Virtual Home’ for Ex-Pats in London Established
• Rough Guide to: Social Media and the Law
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Online Traffic Optimisation Conference

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This is a key time in the evolution of your online offering. It is crucial that you understand the new online consumer and know how to meet their desires - and more importantly, understand what makes them buy. We all know World Wide Web is the new global marketplace, now it's time to show everyone what you have to offer.

This is a key time in the evolution of your online offering. It is crucial that you understand the new online consumer and know how to meet their desires - and more importantly, understand what makes them buy. We all know World Wide Web is the new global marketplace, now it's time to show everyone what you have to offer.

Why online is integral to your business strategy:

* UK consumers lead European countries in online spend (followed by Germany)
* The average UK online consumer spends over double the amount of the average German online consumer
* Currently 19% of UK internet users shop online – the room for growth is massive as broadband penetration increases
* The internet has been rated as being 2x more effective as magazines and 4x more effective than radio for capturing the attention of adult internet users
* 22% of offline sales are influenced by the web

Why does your company need you to attend?

* First hand knowledge of Christmas 2006 online trading figures from the IMRG – they will also give you the MUST KNOW information on new eMetrics
* Yahoo! join us to explain how to exceed consumer expectations
* Facebox will show just why they were the fastest growing social networking site for 2006, but also what this trend means for your business
* B&Q discuss the importance of online when it comes to offline
* Integrating web analytics and making full use of your data is key to online focused businesses
* Hotel-rentals.co.uk and Virgin Games provide the insight you need
* New marketing with new media? First Direct explain the thinking and the results behind their podcasts for financial consumers
* Leading blogger Hugh Macleod joins us and discusses how brands can engage with online consumers. Is your brand viewed differently online?
* Engage our Day 2 discussion panel and explore the pressing issues surrounding Web 2.0's impact on businesses

Don't forget our LIMITED ATTENDANCE full day masterclass where you will have the opportunity to gain practical skills and learn how to use Web 2.0 and social media to boost business. This day is all about YOU and will be fully interactive so you can be sure that your questions are answered and your business problems are addressed.

Who should attend this event?

Heads, Directors and Senior Managers – across industry:
* Research
* eCommerce
* Global insight
* Consumer insight
* Online marketing
* Digital marketing
* Category and channels
* Online sales/business development
* Web development
* Interactive development

For further details see the Centaur Conferences website.

Location

Central London