The location-based social network FourSquare has really divided opinion among users and even raised security fears with the launch of a spoof website. FourSquare also offers opportunities for marketers to tap into members in their area, so New Media Knowledge decided to get the views of a leading Internet marketer to evaluate the pros and cons of FourSquare.
moreThe population of social network Facebook now exceeds all countries apart from China and India, yet the vast majority of Facebook groups fail to amass a following of more than one thousand. With social media fast becoming part of mainstream marketing, New Media Knowledge sought to find out exactly how companies could benefit from Facebook groups.
moreVirgin Money, a financial service company which is part of the Virgin Group, was launched in 1995 using a call centre to field customer enquiries. In 2000, as adoption of the internet gathered momentum, Virgin Money spotted the potential of using a website to provide potential customers with information and the ability to order products, and so virginmoney.com was launched. Over the past two years, Virgin Money has made a strategic push to move its customer base away from telephony and onto its website, where it is able to communicate its product range and brand more effectively.
moreAn online experiment by two undergraduates is becoming an accidental global business success attracting interest from international advertisers and users in more than 148 countries drawn to its serendipitous quality and links skewded to small-scale sites... more
Zip TV have issued a research report - 'Passive2Active' - outlining how broadcasters and platforms can attract new digital interactors and maximise red button response and iTV ROI... more
Is red-button interactive television dead - the CDi of the noughties, a technological red herring which absorbed a lot of money, created opportunities for creative R&D but failed to attract large audiences?
Is red-button interactive television dead - the CDi of the noughties, a technological red herring which absorbed a lot of money, created opportunities for creative R&D but failed to attract large audiences?
With the advent of IPTV, the BBC and Channel 4 players and true Video on Demand, what is the future for 'interactive television'?
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