Latest Articles

SDL Tridion Case Study: Virgin Money

Virgin Money, a financial service company which is part of the Virgin Group, was launched in 1995 using a call centre to field customer enquiries. In 2000, as adoption of the internet gathered momentum, Virgin Money spotted the potential of using a website to provide potential customers with information and the ability to order products, and so virginmoney.com was launched. Over the past two years, Virgin Money has made a strategic push to move its customer base away from telephony and onto its website, where it is able to communicate its product range and brand more effectively.

more

The Essential Guide to Link Building

Link building is essential to the performance of websites. Links have been described as the ‘online currency’ due to the importance of incoming links to search engine optimisation. New Media Knowledge caught up with one of the UK’s leading lights in search marketing to learn how companies can effectively build links.

more

What’s more important for interactive teaching tools, creative freedom or the curriculum?

An interesting dilemma we faced recently was about developing online resources which could be used in schools. The question was should we build tools which helped teach the curriculum or tools which helped the teachers to teach the curriculum? Anthony Story explains his ideas in this article.

more

• Rural business Blurtit.com bite at the heels of Yahoo Answers and Answerbag
• The New Rules of Engagement
• What your data tells you
• 'Go Freelance' — free 32-page e-book
• Web entrepreneurs share secrets of their success
• Creative Futures Launch: Thurs 4th March '10
• Facebook showcases successes at TFM&A

Related Articles

• In-Game Advertising: Not Mass Market….Yet

  In-game advertising may lack the widespread appeal of other ad platforms but can be effective in engaging audiences, a survey suggests. New Media Knowledge took a look at in-game advertising’s potential. more

• Monster Mash: Interview with Mind Candy

  Moshi Monsters, the popular free online game for children, passed the 1.5 million user mark this month. New Media Knowledge met the people behind it to find out the secret to its success.  more

• One Fat Lady: The Rise of Online Bingo

  This month saw the launch of the UK’s first social network for bingo players. New Media Knowledge went in search of a full house. more

• Club Class: Mobile Gaming Goes Multi-Player

  With the mobile gaming market expected to almost double in size in the next four years, New Media Knowledge caught up with one of the industry’s leading protagonists to talk about multi-player gaming and advertising developments in the mobile space. more

• Casual Affair: PopCap on Casual Gaming and Beating the Crunch

  The ‘casual gaming’ industry is one of the fastest growing sectors in new media. New Media Knowledge’s Chris Lee caught up with one of casual gaming’s leading protagonists to talk about the industry and why they believe it is recession-proof. more