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Interactive TV made Easy

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This course aims to introduce participants to the latest research on interactive television and how the broader digital design community can contribute more easily to iTV service creation. The course includes a FREE introduction to the iTV creation toolset, SATSUMA.

This course aims to introduce participants to the latest research on interactive television and how the broader digital design community can contribute more easily to iTV service creation. The course includes a FREE introduction to the iTV creation toolset, SATSUMA.

DAY ONE: Interactive TV – What do users want, how can these desires be turned into reality and how can the broader digital design community contribute more easily to iTV service creation?

This day long activity has three main components. Firstly there will be a presentation and discussion of the results of a study that went into peoples’ homes to discover their hopes, aspirations and frustrations with iTV and its associated technology. This will be followed by an analysis of the study with particular emphasis of its implications in terms of service design, business models and regulation, user interface design and the relationship between these results and those of other studies. Secondly there will be a demonstration of prototype iTV user interfaces and services that have been designed in response to the initial study, followed by the results of the user testing of these prototypes. Finally there will be a session introducing new technology that helps professionals in the digital media industries to grow into developing iTV services in an accessible and designer-friendly way.

DAY TWO (FREE): SATSUMA a new iTV creation toolset for designer friendly, highly efficient service creation.

Day two is aimed at both professionals in TV / iTV industries and those involved in broader digital design fields who are interested in applying their talents to the rapidly expanding area of interactive television. Firstly it will demonstrate in depth the innovative service design and creation process used in the iTV services presented in day one. Secondly it will go through the process of iTV design and creation using a live worked example with particular emphasis on how designers can create iTV service simulations and translate these into fully fledged iTV services without the need for a software engineer to re-create the service from first principles. This semi-automatic translation of simulations into ready-to-broadcast services also represents a very efficient alternative to the conventional authoring process for broadcasters in addition to those looking to move in to the iTV field.

Who should attend:
This event is aimed at those working in the area of interactive TV (service creation, coding, program making, commissioning and producing) and equally those who would like a better understanding of iTV in a user and technical context with a view to applying their talents in this new area of digital media. This could include the creative digital media sector (web designers, interaction designer, experience architects, creative and art directors). Equally this event will be beneficial to individuals in linear broadcasting who are aware that after 2012 elements of interactive TV will become ubiquitous and want to understand this process from both a user and technical perspective.

Why attend:

• Access to pilot research data on viewer-iTV interaction.
• Presentation of “From prototype to final product” iTV services-applications authoring tools.
• A unique opportunity to network with specialists from all the spectra of digital media, the web and broadcasting.

About the speakers

Annette Hill
Annette Hill is Director of Research, School of Media, Arts and Design, and Professor of Media. She is the author of Shocking Entertainment: Viewer Response to Violent Movies (1997), co-author of TV Living: Television, Audiences and Everyday Life (with David Gauntlett 1999), as well as a variety of articles on audiences and popular culture. She is the co-editor (with Robert C Allen) of the Routledge Television Studies Reader (2003) and author of Reality TV: Audiences and Popular Factual Television (Routledge 2004).

Peter Goodwin
Peter Goodwin is Chair of the Department of Journalism and Mass Communication. His research interests include political economy of the media, and digital television. His publications include Television under the Tories: Broadcasting Policy 1979-1997 (1999), as well as a variety of articles in books and journals, such as Javnost.

Kaoruko Kondo
Kaoruko Kondo is a research fellow at University of Westminster CAMRI. Her PhD thesis is on Media Consumption and Everyday Life: Japanese Children in London (completed in 2005).Her research interests are the area of audiences, children and the media, and diasporic media.

Tim Reagan
Tim has been working for Microsoft Research, initially at Redmond USA and then at the Microsoft Research centre in Cambridge in the Social Computing Group dedicated to user centered development and rapid prototyping of new user interfaces design and systems.

Leon Cruickshank
Leon Cruickshank is a lecturer and researcher in multimedia and broadcast media concentrating on the interface between technology and user centred service and interface design at Brunel University. Funded by both the EU and nationally in the UK, he has worked on a number of projects exploring the exploitation of the latest broadcast technology to enable the creation of iTV services that are demand rather than technology led.

John Cosmas
John Cosmas is a Professor of Multimedia Systems and became a Member (M) of IEEE in 1987 and a Member of IEE in 1977. His research interests are concerned with the design, delivery and management of new fourth-generation TV and telecommunications services and networks, multimedia content and databases, and video/image processing. He has contributed towards eight EEC research projects and has published over 80 papers in refereed conference proceedings and journals. He leads the Networks and Multimedia Communications Centre within the School of Engineering and Design at Brunel University.

Emmanuel Tsekleves
Emmanuel Tsekleves is a Lecturer in Multimedia Design and Technology course in the Engineering and Design School at Brunel University. His PhD Thesis was on the semi-automated creation tools for the production of iTV services. Emmanuel has contributed towards the EU-funded project INSTINCT and the WestFocus project UITS in the design of user interfaces and development of multimedia TV applications and tools. He research interests lay in the area of multimedia service creation technologies for broadcast and broadband networks.

Roger Whitham
Roger Whitham is an interaction/user experience designer specialising in user-centric R&D. Roger has commercial experience in large-scale UI projects for web agencies such as Lightmaker and Box. A strong advocate of iterative design, Roger specialises in designing and creating flexible prototypes to allow rapid testing and development cycles. Roger is currently a PhD student at Brunel University after graduating with a first class degree from Brunel in 2005. Roger's research is focused on HCI and design with interests ranging from handheld devices to global computer interaction models.

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