Despite the economic downturn venture capitalists are still looking at investment opportunities in digital media. New Media Knowledge spoke to one to get the low down on what VCs want.
moreWeb publishers and broadcasters always have to look for new and innovative ways to maintain existing audiences and win new ones. When BBC Radio 5 Live realised it was losing listeners to other sources of football-based content it launched a new service to win them back. New Media Knowledge met the people responsible.
moreTelevision is increasingly embracing new media to reach new audiences and add interesting applications. New Media Knowledge talks to the people behind a new online conservation series that aims to raise wider awareness of the plight of endangered species.
morePay-per-click (PPC) advertising on the Web has been one of the major growth sectors in marketing. Last year, Internet search engine Google overtook ITV for monies received from advertising and nearly $2 billion was spent on PPC globally. New Media Knowledge spoke to a PPC consultant to gauge what companies looking at the technology should consider. more
To help him reach his wide fan base, singer-songwriter Luc Floreani recently turned to online 'virtual' world, Second Life, to perform. He spoke to New Media Knowledge about his experience. more
BA has launched a social site called Metrotwin.com which acts as a travel guide to New York and London. more
The industry received a welcome boost this week with the news that Internet advertising revenues rose significantly in the first half of 2008, despite tough economic conditions. NMK quizzed the industry on what we can expect for the next year. more
Simon Waterfall, creative director at Poke and former digital chair of D&AD, began the day with a series of questions and observations about the aspects of online media he found frightening and disturbing. more
Organisations that have started to use email marketing will be able to take away plenty of actionable techniques from this session.
CIM (Chartered Institute Of Marketing) Presents... Advanced E-mail MarketingLocation
Black Horse Conference Centre, Reading University, RG6 6AQ.
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