“There’s an app for that” was once a key selling point of Apple’s iPhone range and had organisations scrambling to create them. But studies show that consumers limit their usage to a few core applications and many never get opened. So, what’s the true value of developing mobile apps? New Media Knowledge quizzed one expert for the lowdown. By Chris Lee.
more92% of business plan to increase or maintain marketing budgets in 2012; Data integration cited as top email marketing challenge. By Kara Trivunovic.
moreA new report from Juniper Research has found that nearly $55 billion in international remittances will be enabled via mobile devices in 2016, up from less than $12 billion this year. By Windsor Holden.
moreOnline advertising is continuing to defy the downward trend of traditional advertising budgets. Research from Nielsen Online shows that the number of UK online display ad campaigns grew 11 percent in the second quarter of 2009 compared to the same period the previous year. On a global level, in July, Zenith Optimedia predicted that global online advertising spend will rise by 10.1 percent this year. In this article, Joëlle Frijters, Improve Digital, explains the concept of 'ad network optimisation'. more
The UK Government has made the creation of Digital Britain as a key element to its strategy going forward. New Media Knowledge spoke to the firm behind Westminster City Council’s web strategy to see the impact and opportunity presented by open source technology. more
International online advertising network ad pepper has launched SiteScreen, a revolutionary new advertising technology from Crystal Semantics to stop advertisements from being served alongside inappropriate content... more
A new 'cheeky' advertising campaign is being launched this week by housing charity Shelter, using images of naked bottoms. And in an innovative use of user-generated content they're looking for the public to contribute their own ads... more
Over the next 6 months CIDA's 'Emerge London' biz support programme will give 30 minority-led creative businesses and artists a chance to develop products that synch with the global surge in downloading music, films and other products over the Internet... more
The UK?s Premier Interactive Marketing Event, ad:tech London, offers marketers and advertisers the opportunity to gain practical digital marketing advice from the top names in the industry and source from leading solution providers.
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