Link building is essential to the performance of websites. Links have been described as the ‘online currency’ due to the importance of incoming links to search engine optimisation. New Media Knowledge caught up with one of the UK’s leading lights in search marketing to learn how companies can effectively build links.
moreAn interesting dilemma we faced recently was about developing online resources which could be used in schools. The question was should we build tools which helped teach the curriculum or tools which helped the teachers to teach the curriculum? Anthony Story explains his ideas in this article.
moreBlurtit has managed to keep up with the likes of Yahoo Answers and WikiAnswers.com with their Q&A social community. Ranking one of the top 250 US websites (Quantcast) is evidence that a small rural business can compete with some of the internet’s biggest players.
moreWith a burgeoning array of new media platforms over which content developers may distribute their material, it has proven difficult for many to keep pace. New Media Knowledge spoke to one company trying to simplify that process.
moreInfluential media mogul Rupert Murdoch recently called for newspapers to start charging for online content to offset the loss of ad revenue. New Media Knowledge took at look at how one major European news outlet is changing its model to generate income. more
The use of video and podcasting is of increasing importance to Internet marketers, according to an industry specialist. New Media Knowledge gauged the industry on how to best capitalise on audio and video marketing. more
Gary Reid from The Search Works argues that today’s search consultants won’t be concentrating on tags and structure, but a broader set of business skills. more
With three major online video providers objecting to BBC, ITV and Channel 4’s joint venture, Kangaroo, New Media Knowledge canvassed opinion from around the digital industry to see what impact Kangaroo may have, if permitted to operate. more
How do brands captialise on this new trend and co-create content with their customers and where does user generated content and more personalisable services leave the role of editorial?
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