Latest Articles

How brands can create a successful single purpose community

The growing popularity of single-purpose campaigns can be harnessed by brands, but there are factors that brands must take into account if they intend to create a successful branded community of purpose, says Tamara Littleton, CEO of eModeration in a new white paper.

Taking a whole New Look at Internet marketing

When high street retailer New Look wanted a digital makeover of its own, it launched a YouTube channel and invited its own customers to be the stars of the show. New Media Knowledge’s Chris Lee caught up with the brains behind New Look TV.

What women want: Marketing technology to women

Technology firms are failing to market technology to women and missing out on opportunities as a result. That’s according to one London-based consultancy which advises leading technology brands on how to target a female audience. New Media Knowledge dropped Ladygeek a line to learn more. By Chris Lee.

• Greenlight analyses the new ASA regulations
• New Media Writing Prize Last Call For Entries
• Customer service and community based knowledge
• How bookseller Blackwell used long tail search to increase sales
• The future’s bright for the social Web, say experts
• Ecommerce Still Growing: Actinic Survey Confirms Robustness of SME Online Retail
• Facebook Places throws down gauntlet to location-based social networks

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