Latest Articles

Alexander McCall-Smith Engages Web 2.0

The Daily Telegraph is in the middle of a 20-week serialisation of an online book created by author Alexander McCall-Smith, his first such project. New Media Knowledge caught up with the organisers to discuss ‘Corduroy Mansions’.

more

Business Brief: Video Advertising Looks to Future

Google has announced it will incentivise advertisers on its video properties as well as launching research programmes into how Web users consume Internet video material. New Media Knowledge spoke to a number of industry players to gauge their views on where the video advertising market is going.

more

‘Virtual Home’ for Ex-Pats in London Established

A social network aimed at providing information for ex-pats living in London has been established. New Media Knowledge met the site’s co-founder to find out more.

more

• Rough Guide to: Social Media and the Law
• Record Visits for UK Blog Sites
• Clearing Congestion
• Rough Guide to: Pay-Per-Click Advertising
• Opinion: What Happens to Newspapers?
• LinkedIn Adds Business Applications
• What Happens to Newspapers?

Related Articles

• LinkedIn Adds Business Applications

  LinkedIn, the social network for professionals, launched its LinkedIn Intelligent Applications (InApps) platform this week, which the company says will make business-focussed applications available to its 30 million-plus users. more

• Business Brief: Start-Up Success

  Despite stories of economic woe, Barclays Bank still predicts 380,000 business start-ups this year and 350,000 in 2009. New Media Knowledge spoke to one self-starter who aims to build what he says will be the premier social network for entrepreneurs in the UK. more

• Online Advertising Bucks Flagging Market

  The industry received a welcome boost this week with the news that Internet advertising revenues rose significantly in the first half of 2008, despite tough economic conditions. NMK quizzed the industry on what we can expect for the next year. more

• Book Review: Bringing Nothing to the Party

  On Amazon, this book is tagged 'liar', 'alcohol', 'sociopath' and 'jail'. But also with 'entrepreneur', 'web 2.0' and 'dotcom'. It should probably also be tagged 'genius raconteur'. more

• Brief encounter: Steve Pammenter, MD, WhiteLabelDating.com

  According to dating software company, WhiteLabelDating.com, having a relevant web site will always encourage relevant people to dip their hands into their pockets. We speak to Steve, Pammenter, managing director about profiting from niche. more

Business Development For Agencies

---

New business is the lifeblood of agencies, ensuring not just growth but opportunities to develop new skills and expand your creativity. It is also one of the most difficult functions to do well...

New business is the lifeblood of agencies, ensuring not just growth but opportunities to develop new skills and expand your creativity. It is also one of the most difficult functions to do well...

This is an e-Consultancy event

As an agency you might be asking:
• What clients should we be working with to help us grow in the direction we want to grow? Do they have the right projects and budgets?
• What is our core business offering and will it take us where we want to go?
• Do people understand what we do and are we communicating it effectively?
• Why should the client hire us and what are the benefits of working with us?
• What truly makes us different and how do we market that?
• What exactly is procurement procedure?
• Are our proposals and pitches as effective as they could be?

The half day session will look at how agencies can develop their new business by understanding what clients are looking for, how procurement can affect the process, ensuring that they present themselves positively and exploring techniques to ensure that the chemistry is right from the beginning.

Speakers include:

Craig Hanna - Digital marketing trainer and consultant, eConsultancy
Hilary Kelsh - Management Consulting Consultant and Professional
Juliet Blackburn - Digital at AAR
Ross Sleight - Marketing and Operations Director for Virgin Games

The last session will also be attended by delegates coming to the afternoon event 'Finding The Right Digital Partner' which is aimed at client-side companies who are looking to purchase digital services and want to understand best practice for this process.

There are a limited number of full day tickets available to agencies so that you can also attend the 'Finding The Right Digital Partner' session which will give the added advantages of:

• giving you an understanding the buying process from a client perspective
• an opportunity to meet and network with potential clients and make partnerships amongst industry peers
• an opportunity to participate in intelligent industry debate
• widen your industry understanding of best practice procedures through shared learning
• raise your personal and professional profile

Prices:
Business Development For Agencies: £295 (£245 for subscribers)
All-day ticket: £495 (£445 for subscribers)

BOOKINGS & MORE DETAILS:
http://www.e-consultancy.com/knowledge/events/business-development.asp

Location

The Mermaid, Puddle Dock, Blackfriars, EC4V 3DB.