Latest Articles

Business Briefing: Where Next for Venture Capitalists?

Despite the economic downturn venture capitalists are still looking at investment opportunities in digital media. New Media Knowledge spoke to one to get the low down on what VCs want.

more

Social Media in Practice: BBC Radio 5 Live

Web publishers and broadcasters always have to look for new and innovative ways to maintain existing audiences and win new ones. When BBC Radio 5 Live realised it was losing listeners to other sources of football-based content it launched a new service to win them back. New Media Knowledge met the people responsible.

more

Conservationists Embrace Social Media

Television is increasingly embracing new media to reach new audiences and add interesting applications. New Media Knowledge talks to the people behind a new online conservation series that aims to raise wider awareness of the plight of endangered species.

more

• The Language of the Web
• Rough Guide to: In-Game Advertising
• Alexander McCall-Smith Engages Web 2.0
• Business Brief: Video Advertising Looks to Future
• ‘Virtual Home’ for Ex-Pats in London Established
• Rough Guide to: Social Media and the Law
• Record Visits for UK Blog Sites

Related Articles

• More Web 2.0 Needed In Schools

  An influential think-tank calling for more Web 2.0 use in school and technology experts agree, arguing that children should get used to collaborative tools before they enter the workplace. more

• Brief Encounter: Huddle

  Making social networks work for businesses is the nirvana for digital specialists. Despite Shel Holtz's assertions that the b2b space is ideal for social media as it is all built on relationships, no one has really cracked this yet. Social networks still struggle to effectively monetise its huge user base, but a network specifically tailored for businesses ought to be easily sellable as long as it worked. more

• Making Collaboration Work

  Luvvies v Geeks! Why programmers and television producers must learn to work together. more

Digital Synergies 1: Making Collaboration Work

---

NMK in association with PACT presents an evening seminar examing the implications of convergence and the opportunities for creative partnership.

New Media Knowledge in association PACT (Producers Alliance for Cinema and Television, www.pact.co.uk) are holding a comprehensive programme of events aimed at new media and TV practitioners which will examine the complex issues of commercial and creative collaboration in the development, funding and production of original projects across multiple digital platforms. There will be six events in all, running once a month. The series is produced by NMK and interactive content consultant Stephen Jeffery-Poulter.

This seminar, the first of the series, will examine the implications of convergence on different media forms, and the need for partnership and knowledge exchange between those working in new and old media production. The benefits of partnership are discussed by professionals who have first-hand experience in collaborating on a project, as well as the challenges that need to be overcome, and the problems that can arise.

Subsequent sessions will look at intellectual property rights; cross-platform production processes and personnel; new funding models, and content management systems in the converging digital media marketplace. If you are interested in participating in any of these events, please email tom.campbell@nmk.co.uk

Speakers

Stephen Jeffery-Poulter

Stephen will chair the evening and begin by defining the terms and jargon related to the new digital platforms before exploring the opportunities and benefits that can be gained in partnerships between new and traditional media companies. Stephen has spent 15 years developing and producing terrestrial TV - initially for BBC Drama and subsequently as an Independent Producer of Drama and Factual Programmes. Two years ago he moved sideways into "new media" and has worked as a consultant for several new media agencies on web and interactive TV projects. He is currently 'evolving' several interactive cross-platform projects as a freelance producer.

Tony Steyger, The Bridge

Tony has just left Victoria Real to set up a broadband production studio: The Bridge. As an Executive Producer at Victoria Real he was responsible for broadcaster relationships, developing new media strategies and overseeing production of internet and iTV projects, including Channel 4's Big Brother and UKTV's Play UK. Previously he set up and managed the New Media Programme Department at BBC Birmingham where his credits included Top Gear Gti, Raw and interactive series Front Room, as well as websites for BBC 1 and BBC Knowledge. Tony was co-Founder and Co-Managing Director of independent production company Maverick Television where he produced and executive produced award-winning projects, including BBC1's Going for a Song and Comic Relief, BBC2's Trade Secrets and Channel 4's Wingnut and the Sprog.

Mick Sawyer, Xymbio

Mick's production career embraces 14 years in broadcast television and video, coupled with seven years experience producing interactive media for broadcast, corporate and consumer markets. Before joining Xymbio to develop their new channels division he spent two years with Granada Media as an executive producer with responsibility for the Coronation Street, Emmerdale and Tonight with Trevor McDonald websites. His television career includes C4's groundbreaking music series The Tube, and producing C4's first world music series Big World Café.

Presented in association with

Location

PSI