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Uncovering the true value of mobile apps to business

“There’s an app for that” was once a key selling point of Apple’s iPhone range and had organisations scrambling to create them. But studies show that consumers limit their usage to a few core applications and many never get opened. So, what’s the true value of developing mobile apps? New Media Knowledge quizzed one expert for the lowdown. By Chris Lee.

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Online Marketing Show


When: June 7th, 2006 10:30 to 18:00
Location: Royal Horticultural Halls, Westminster
Price: £0.00
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From search to online ads, mobile to analytics the Online Marketing Show tackles all the challenges and issues surrounding the fastest growing marketing medium, and shows you how to make interactive marketing and advertising campaigns work for their money.

From search to online ads, mobile to analytics the Online Marketing Show tackles all the challenges and issues surrounding the fastest growing marketing medium, and shows you how to make interactive marketing and advertising campaigns work for their money.

Brought to you by Marketing Week and NMA, this is the only event in the UK to bring together experts and suppliers in every element of online marketing, all under one roof.

Register FREE at www.onlinemarketingshow.co.uk/gateway/nmk

Comprehensive Conference Programme

Whether you are looking to make the most of your online strategy, or set off on the road to towards creating one, this year's new and improved conference programme has something for everyone. Presented by experts from big name brands educational seminars cater for all levels of experience and will help you keep up-to-date with industry developments. Conference sessions cost just £35 in advance (£45 on the door). Register FREE and book your sessions at www.onlinemarketingshow.co.uk/gateway/nmk

FREE Keynote Sessions

Each day begins with a FREE Keynote session. Bradley Horowitz, Director of Media and Desktop Search, Yahoo! Search leads day one with a session entitled 'How will search develop and what effect will it have on marketing?’ On day 2 the FREE keynote is entitled 'User generated content and what it will mean to the future of marketing' presented by Jamie Kantrowitz, Senior Vice President Marketing - Europe, MySpace.com. These sessions cannot be booked and are sure to be very popular so make sure you arrive early to avoid disappointment.

FREE Workshops

Come along and see how online marketing works in practice in our FREE workshops. Detailed case studies are followed by a question and answer session where you can clarify points and get practical advice from those who have succeeded in the online business. Find out more and book sessions at www.onlinemarketingshow.co.uk/gateway/nmk Online Marketing. All your questions answered

7th June 2006 9.30am – 5.00pm
8th June 2006 9.30am – 4.30pm

For further details visit www.onlinemarketingshow.co.uk or contact colin.williams@centaur.co.uk

Location

Royal Horticultural Halls, Westminster


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