Latest Articles

Business Briefing: Where Next for Venture Capitalists?

Despite the economic downturn venture capitalists are still looking at investment opportunities in digital media. New Media Knowledge spoke to one to get the low down on what VCs want.

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Social Media in Practice: BBC Radio 5 Live

Web publishers and broadcasters always have to look for new and innovative ways to maintain existing audiences and win new ones. When BBC Radio 5 Live realised it was losing listeners to other sources of football-based content it launched a new service to win them back. New Media Knowledge met the people responsible.

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Conservationists Embrace Social Media

Television is increasingly embracing new media to reach new audiences and add interesting applications. New Media Knowledge talks to the people behind a new online conservation series that aims to raise wider awareness of the plight of endangered species.

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• Conservationists Embrace Social Media

  Television is increasingly embracing new media to reach new audiences and add interesting applications. New Media Knowledge talks to the people behind a new online conservation series that aims to raise wider awareness of the plight of endangered species. more

• Industry Welcomes 4iP

  Channel 4 launched its 4iP initiative this week which aims to stimulate public service digital media across the UK. New Media Knowledge engaged the UK digital media community to see what it thought of 4iP. more

• YouTube gets into Top Gear

  With the BBC launching its own Top Gear YouTube channel, Tim Hoang looks at the reasons for this move into video-sharing sites. more

• Industry Welcomes Intel/Yahoo! Internet TV Tie-In

  Chip giant Intel and media outfit Yahoo! have come together to create the ‘Widget Channel’, a television application framework primed for TV and other consumer electronics devices. more

• Money Rich Media

  One of the growing concerns with the businesses looking to invest in the social media phenomenon is whether such sites can actually generate substantial revenue. The key to portals such as MySpace, Bebo and the like is that they are free and allow anyone to access content. more

TV 2006: TV Advertising & The New Media Age

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Marketing Week?s TV conference returns with a fresh review of the hottest issues shaping the media landscape in 2006 and will examine the real impact of heightened consumer choice and control.

TV advertising and the new media age: Today’s realities, tomorrow’s possibilities

Marketing Week’s TV conference returns with a fresh review of the hottest issues shaping the media landscape in 2006 and will examine the real impact of heightened consumer choice and control.

Dates: Wednesday 17 May 2006 - Thursday 18 May 2006

Cost: £1249.00 / £949.00

By examining how to capture an audience with engaging content and showing the best tactics in measurement and evaluation, TV 2006 will show how perceived negatives can be transformed into real opportunities.

Key topics on the agenda include:

• How viewers are watching and interacting with the medium of TV
• Methods for capturing consumer imagination with creative, emotional and engaging content
• Up-to-the-minute techniques in measurement and evaluation
• Best ways of generating revenue through sponsorship, branded content, interactive TV and product placement
• How to integrate TV into a wider media campaign and overcome ad avoidance

Speakers include:

BBC News 24 Factfile, Honda, Coca Cola, lastminute.com, Barclaycard, The Guardian, AOL, HBOS, The Number 118118, T-Mobile, Red Bee Media, MindShare Worldwide, Dunnhumby, ITVX, DUCKFoOT Research & Development, IPA, Thinkbox

Full details & Bookings:
www.tvrome2006.com

Location

Radisson SAS es.Hotel, Rome.