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With keywords so keenly fought over on search engines, focus on the ‘long tail’ –more specific search term entries – has become a more profitable focus for many companies. UK bookseller Blackwell called in digital marketing specialists to help with its long tail search and New Media Knowledge got in touch to find out more. By Chris Lee.
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The benefits of the social Web far outweigh the negatives, prominent research stated this month, and will continue to improve social relations over the next ten years. New Media Knowledge tapped up some social media commentators of its own to gauge their views. By Chris Lee.
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Actinic survey shows SMEs’ orders up 39% and revenue up 15% in Q2 2010 over same quarter in 2009.
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Having written previously on ‘Planning in times of uncertainty’, Alan Gleeson revisits the subject given the continuing uncertainty we all face. His core argument in that article was relatively straightforward: that planning becomes more important in times of uncertainty, rather than less so. In this article he discusses how to cope with uncertainty. more
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The Guardian this week launched its new mobile site. NMK talked to project lead Marcus Austin to learn more about the company's strategy over the site. more
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Personal risk management is among the broad range of activities to which we can apply the general
principles and lessons of risk management, and New Year can be a great time to do it, explains David Hillson... more
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The view that project management's tenets of processes and risk management are the antithesis of innovation needs challenging, says David Hillson... more
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When:
May 11th, 2006 11:00 to 18:00
Location:
University of Westminster, 115 New Cavendish Street, London W1W 6UW.
A general introduction to project management, this course examines the role of the project manager, the structure of a project and the project team. The concept of planning-as-projection and the use of risk analysis and management as a forecasting method are also covered...
This course is a general introduction to project management.
It examines the role of the project manager and the structure of
a project and the project team.
The concept of planning as projection into the future and the
use of risk analysis and management as a forecasting method are
examined. The core elements of planning and tracking are
introduced and the importance of quality reviews, testing and
the QA process emphasised.
Some useful planning tools are explored, alongside common tasks
such as the assignment of resources and the problem of
structuring and budgeting projects in unfamiliar domains.
Milestone tracking as a key tool for managing client
expectations is discussed and the problem of progress visibility
is considered from several angles.
Who the course is for
This course is suitable for producers, junior project managers,
as well as designers, programmers, and anyone else interested in
learning the fundamentals of project management within a new
media environment.
Learning objectives
- What is a project? (and what is not)
- The big picture – what happens, who affects it, objectives
and critical success factors
- The primary project stages
- The project team – roles and responsibilities and your
personal strengths
- Project risk
- Capturing project objectives
- Breaking your project down – stages and making quality work
for you
- Assigning resources and building the budget
- Incorporating quality
- Milestones, milestone tracking and change within stages
- Reporting, cost to complete and earned value
- Tracking and reporting on your project
Introduction to change
- The problem of testing and release
- Closing the project
Preparation
- Investigate your company’s current project planning and
management methods
- Produce a flow diagram that describes the process
- Identify current roles and responsibilities
Tools illustrated
- Project structures
- Risk management framework
- Project stages
- Work breakdown structures
- Milestones and milestone charts
- Milestone tracking template
- Basic change management
Workshop sessions
- Risk identification and management
- Work breakdown structures
- Using quality reviews as project gates
- Milestone charts and tracking
- Milestone tracking template
Location
University of Westminster, 115 New Cavendish Street, London W1W 6UW.
51.519967
-0.141547
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