“There’s an app for that” was once a key selling point of Apple’s iPhone range and had organisations scrambling to create them. But studies show that consumers limit their usage to a few core applications and many never get opened. So, what’s the true value of developing mobile apps? New Media Knowledge quizzed one expert for the lowdown. By Chris Lee.
more92% of business plan to increase or maintain marketing budgets in 2012; Data integration cited as top email marketing challenge. By Kara Trivunovic.
moreA new report from Juniper Research has found that nearly $55 billion in international remittances will be enabled via mobile devices in 2016, up from less than $12 billion this year. By Windsor Holden.
moreColin Reeves of Viralfever provides an introduction to what he believes is the golden age of internet advertising. more
Mobile phone users' worldwide spend on music for mobile devices will reach US$32.2 billion by 2010 according to forecasts from Gartner. more
Convergence is finally upon us. But the impact on TV is more profound than predicted, with brands, distribution, rights and consumer habits all being disrupted and re-cast. Such are the hallmarks of media in a transitional phase of development, says Michael Nutley... more
Video-on-demand throws up some serious challenges to broadcasters. What trends are emerging and what business models will help them survive, asks Michael Nutley... more
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