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Advertising is one of the oldest and most established design
disciplines: interactive design the newest and most
fluid.
Advertising is grappling with fragmenting, distracted and
cynical audiences and the impact of digital technologies.
Interactive design is dealing with the limits of platforms,
technologies and networks.
What can these disciplines learn from each other today about
models of working and creating, the value of ideas and the role
of emotion, reaching and connecting with audiences, creating
trust and winning confidence, moving between multiple touch
points and 'delivering on the promise'? Come and discuss
these key issues with some of the leading thinkers and doers in
the advertising and interactive design industries.
Booking:
RSVP: insync@westking.ac.uk
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Got the message? Advertising Meets Interactive Design
What can the disciplines of advertising and interative design learn from each other today about models of working and creating?
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