Latest Articles

Business Briefing: Where Next for Venture Capitalists?

Despite the economic downturn venture capitalists are still looking at investment opportunities in digital media. New Media Knowledge spoke to one to get the low down on what VCs want.

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Social Media in Practice: BBC Radio 5 Live

Web publishers and broadcasters always have to look for new and innovative ways to maintain existing audiences and win new ones. When BBC Radio 5 Live realised it was losing listeners to other sources of football-based content it launched a new service to win them back. New Media Knowledge met the people responsible.

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Conservationists Embrace Social Media

Television is increasingly embracing new media to reach new audiences and add interesting applications. New Media Knowledge talks to the people behind a new online conservation series that aims to raise wider awareness of the plight of endangered species.

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• The Language of the Web
• Rough Guide to: In-Game Advertising
• Alexander McCall-Smith Engages Web 2.0
• Business Brief: Video Advertising Looks to Future
• ‘Virtual Home’ for Ex-Pats in London Established
• Rough Guide to: Social Media and the Law
• Record Visits for UK Blog Sites

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• The Language of the Web

  Semantics expert Professor David Crystal OBE has been analysing linguistics since the 1960s. He has spent the last 12 years applying his studies of semantics to good effect on the Internet. He spoke to New Media Knowledge’s Chris Lee about his career with words. more

• Rough Guide to: In-Game Advertising

  In-Game Advertising offers marketers a cost-effective way to specifically target key audiences, industry players claim. New Media Knowledge talked to one in-game advertising network to see how businesses can deploy and benefit from the technology. more

• Business Brief: Video Advertising Looks to Future

  Google has announced it will incentivise advertisers on its video properties as well as launching research programmes into how Web users consume Internet video material. New Media Knowledge spoke to a number of industry players to gauge their views on where the video advertising market is going. more

• Rough Guide to: Pay-Per-Click Advertising

  Pay-per-click (PPC) advertising on the Web has been one of the major growth sectors in marketing. Last year, Internet search engine Google overtook ITV for monies received from advertising and nearly $2 billion was spent on PPC globally. New Media Knowledge spoke to a PPC consultant to gauge what companies looking at the technology should consider. more

• Winning Over The “Ad-weary”

  With research in the US appearing to show that consumers respond increasingly to product placement and word-of-mouth before making purchases, New Media Knowledge's Chris Lee met with an online ad network to discuss how advertisers can use the web to better effect. more

Got the message? Advertising Meets Interactive Design

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What can the disciplines of advertising and interative design learn from each other today about models of working and creating?

Advertising is one of the oldest and most established design disciplines: interactive design the newest and most fluid.

Advertising is grappling with fragmenting, distracted and cynical audiences and the impact of digital technologies. Interactive design is dealing with the limits of platforms, technologies and networks.

What can these disciplines learn from each other today about models of working and creating, the value of ideas and the role of emotion, reaching and connecting with audiences, creating trust and winning confidence, moving between multiple touch points and 'delivering on the promise'? Come and discuss these key issues with some of the leading thinkers and doers in the advertising and interactive design industries.

Booking:
RSVP: insync@westking.ac.uk

Location

01zero-one, Peter Street, Soho, London W1F 0HS