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Uncovering the true value of mobile apps to business

“There’s an app for that” was once a key selling point of Apple’s iPhone range and had organisations scrambling to create them. But studies show that consumers limit their usage to a few core applications and many never get opened. So, what’s the true value of developing mobile apps? New Media Knowledge quizzed one expert for the lowdown. By Chris Lee.

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Email marketing and social media are top areas of investment in 2012

92% of business plan to increase or maintain marketing budgets in 2012; Data integration cited as top email marketing challenge. By Kara Trivunovic.

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International remittances sent via mobile handsets to reach $55 billion in 2016 as service use rises

A new report from Juniper Research has found that nearly $55 billion in international remittances will be enabled via mobile devices in 2016, up from less than $12 billion this year. By Windsor Holden.

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Related Articles

Got the message? Advertising Meets Interactive Design


When: March 2nd, 2006 19:15 to 21:00
Location: 01zero-one, Peter Street, Soho, London W1F 0HS
Price: £0.00
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What can the disciplines of advertising and interative design learn from each other today about models of working and creating?

Advertising is one of the oldest and most established design disciplines: interactive design the newest and most fluid.

Advertising is grappling with fragmenting, distracted and cynical audiences and the impact of digital technologies. Interactive design is dealing with the limits of platforms, technologies and networks.

What can these disciplines learn from each other today about models of working and creating, the value of ideas and the role of emotion, reaching and connecting with audiences, creating trust and winning confidence, moving between multiple touch points and 'delivering on the promise'? Come and discuss these key issues with some of the leading thinkers and doers in the advertising and interactive design industries.

Booking:
RSVP: insync@westking.ac.uk

Location

01zero-one, Peter Street, Soho, London W1F 0HS

51.512814 -0.138328

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