“There’s an app for that” was once a key selling point of Apple’s iPhone range and had organisations scrambling to create them. But studies show that consumers limit their usage to a few core applications and many never get opened. So, what’s the true value of developing mobile apps? New Media Knowledge quizzed one expert for the lowdown. By Chris Lee.
more92% of business plan to increase or maintain marketing budgets in 2012; Data integration cited as top email marketing challenge. By Kara Trivunovic.
moreA new report from Juniper Research has found that nearly $55 billion in international remittances will be enabled via mobile devices in 2016, up from less than $12 billion this year. By Windsor Holden.
moreThe annual Technology for Marketing and Advertising exhibition took place this week at London’s Earls Court, bringing together some of the UK’s leading Internet marketing innovators. New Media Knowledge checked in to watch Facebook demonstrate its offering for advertisers.
moreAs we head into 2010 the big question is what will the year ahead deliver for search marketing. In its ‘Year in Review Briefing’, Greenlight, the UK’s leading independent search marketing agency, provides a summary of developments in natural and paid search.
moreOver 1,000 young leaders will be converging in London on the 8th February to the One Young World summit, dubbed the Young Davos by some sections of the media, to discuss six global issues with world leaders ranging from Kofi Annan, Sir Bob Geldof, Nobel Laureate Muhammed Yunus and Oscar Morales, the founder of One Million Voices Against FARC and leader of the world’s largest anti-terror demonstration in history. See this article by Marian Salzman.
moreThe growth in the use of the Internet in recent years has led to a huge shift in marketing activities to the online space. This article explains some of the key things for you to focus on to help you market effectively online. By Alan Gleeson, Managing Director of Palo Alto Software Ltd. more
Online advertising is continuing to defy the downward trend of traditional advertising budgets. Research from Nielsen Online shows that the number of UK online display ad campaigns grew 11 percent in the second quarter of 2009 compared to the same period the previous year. On a global level, in July, Zenith Optimedia predicted that global online advertising spend will rise by 10.1 percent this year. In this article, Joëlle Frijters, Improve Digital, explains the concept of 'ad network optimisation'. more
Intensive workshop running over half a day, our Building Communities and Networks Online Level 2 course concentrates on exploring and resolving real-life editorial and technical issues you face in managing your online community or community of practice (COP)...
Location
Copland Building, University of Westminster, 115 New Cavendish Street, London W1W 6UW.
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