“There’s an app for that” was once a key selling point of Apple’s iPhone range and had organisations scrambling to create them. But studies show that consumers limit their usage to a few core applications and many never get opened. So, what’s the true value of developing mobile apps? New Media Knowledge quizzed one expert for the lowdown. By Chris Lee.
more92% of business plan to increase or maintain marketing budgets in 2012; Data integration cited as top email marketing challenge. By Kara Trivunovic.
moreA new report from Juniper Research has found that nearly $55 billion in international remittances will be enabled via mobile devices in 2016, up from less than $12 billion this year. By Windsor Holden.
moreThe era of user-generated content has provided site owners with fresh, inexpensive ways to populate their sites. But it also brings new legal headaches, best avoided rather than remedied. Ian Delaney reports from the presentation given by Paul Massey of K&L Gates at Internet World on 2 May 2007. more
Findings from the Poynter EyeTrack07 research into how people read online and in print discovered that a much larger percentage of story text was read online than in print publications. Ian Delaney reports. more
Awareness of podcasting has risen considerably over the last year - from 22 per cent in 2006 to 37 per cent in 2007. However, the number of people listening to the format remains relatively static, up just two per cent to 13 per cent, over the same period. more
The latest NetObserver poll from Novatris and Harris Interactive reveals that the internet habits of those under 25 vary widely from those of their elders. more
Ian Delaney reports on the insync event 'The Revolution will not be Televised: It will be YouTubed'. Four supporters of citizen TV and four very different ways to achieve it. more
The Pud is for everyone in your team, so please pass this invitation round and get them involved - It's the ideal opportunity to mix and network with peers, as well as have a great time!
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The Other Rooms, Times Square, Newcastle upon Tyne NE1 4EP
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