The growing popularity of single-purpose campaigns can be harnessed by brands, but there are factors that brands must take into account if they intend to create a successful branded community of purpose, says Tamara Littleton, CEO of eModeration in a new white paper.
moreWhen high street retailer New Look wanted a digital makeover of its own, it launched a YouTube channel and invited its own customers to be the stars of the show. New Media Knowledge’s Chris Lee caught up with the brains behind New Look TV.
moreTechnology firms are failing to market technology to women and missing out on opportunities as a result. That’s according to one London-based consultancy which advises leading technology brands on how to target a female audience. New Media Knowledge dropped Ladygeek a line to learn more. By Chris Lee.
moreThe era of user-generated content has provided site owners with fresh, inexpensive ways to populate their sites. But it also brings new legal headaches, best avoided rather than remedied. Ian Delaney reports from the presentation given by Paul Massey of K&L Gates at Internet World on 2 May 2007. more
Findings from the Poynter EyeTrack07 research into how people read online and in print discovered that a much larger percentage of story text was read online than in print publications. Ian Delaney reports. more
Awareness of podcasting has risen considerably over the last year - from 22 per cent in 2006 to 37 per cent in 2007. However, the number of people listening to the format remains relatively static, up just two per cent to 13 per cent, over the same period. more
The latest NetObserver poll from Novatris and Harris Interactive reveals that the internet habits of those under 25 vary widely from those of their elders. more
Ian Delaney reports on the insync event 'The Revolution will not be Televised: It will be YouTubed'. Four supporters of citizen TV and four very different ways to achieve it. more
The Pud is for everyone in your team, so please pass this invitation round and get them involved - It's the ideal opportunity to mix and network with peers, as well as have a great time!
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The Other Rooms, Times Square, Newcastle upon Tyne NE1 4EP
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