The growing popularity of single-purpose campaigns can be harnessed by brands, but there are factors that brands must take into account if they intend to create a successful branded community of purpose, says Tamara Littleton, CEO of eModeration in a new white paper.
moreWhen high street retailer New Look wanted a digital makeover of its own, it launched a YouTube channel and invited its own customers to be the stars of the show. New Media Knowledge’s Chris Lee caught up with the brains behind New Look TV.
moreTechnology firms are failing to market technology to women and missing out on opportunities as a result. That’s according to one London-based consultancy which advises leading technology brands on how to target a female audience. New Media Knowledge dropped Ladygeek a line to learn more. By Chris Lee.
moreThe Royal Botanical Gardens at Kew has embraced digital technology to make the experience of visiting the gardens that much more enjoyable and educational for visitors of all ages. New Media Knowledge’s Chris Lee talked with Kew’s Director of Digital Media to find out more. more
A website is a living thing that needs TLC - Tender Loving Care - for it to grow. All too often we see sites launched with a huge amount of backing and resource; only to be left to wither and die through neglect soon afterwards, writes James Varga more
The paltry trickle of traffic on many UK government sites is partly down to lack of search engine marketing, says Warren Cowen of Greenlight... more
Why do so many companies loathe their website and mutter darkly about the people who created it? A remedy can be found in a clearer understanding of your business, says John Odell... more
Advice for clients on the steps to take before signing a contract with a web developer or interactive agency. more
If you've recently started using CSS, and you're wondering how to use it to its full advantage then this advanced one day workshop is for you.
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