“There’s an app for that” was once a key selling point of Apple’s iPhone range and had organisations scrambling to create them. But studies show that consumers limit their usage to a few core applications and many never get opened. So, what’s the true value of developing mobile apps? New Media Knowledge quizzed one expert for the lowdown. By Chris Lee.
more92% of business plan to increase or maintain marketing budgets in 2012; Data integration cited as top email marketing challenge. By Kara Trivunovic.
moreA new report from Juniper Research has found that nearly $55 billion in international remittances will be enabled via mobile devices in 2016, up from less than $12 billion this year. By Windsor Holden.
moreThe UK Government has made the creation of Digital Britain as a key element to its strategy going forward. New Media Knowledge spoke to the firm behind Westminster City Council’s web strategy to see the impact and opportunity presented by open source technology. more
Over the next 6 months CIDA's 'Emerge London' biz support programme will give 30 minority-led creative businesses and artists a chance to develop products that synch with the global surge in downloading music, films and other products over the Internet... more
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