The growing popularity of single-purpose campaigns can be harnessed by brands, but there are factors that brands must take into account if they intend to create a successful branded community of purpose, says Tamara Littleton, CEO of eModeration in a new white paper.
moreWhen high street retailer New Look wanted a digital makeover of its own, it launched a YouTube channel and invited its own customers to be the stars of the show. New Media Knowledge’s Chris Lee caught up with the brains behind New Look TV.
moreTechnology firms are failing to market technology to women and missing out on opportunities as a result. That’s according to one London-based consultancy which advises leading technology brands on how to target a female audience. New Media Knowledge dropped Ladygeek a line to learn more. By Chris Lee.
moreNMK's Tim Hoang interviews James Scroggs of SpinVox about the company's secrets of success and the way both the Web and the business world are likely to evolve to embrace social media. more
The era of user-generated content has provided site owners with fresh, inexpensive ways to populate their sites. But it also brings new legal headaches, best avoided rather than remedied. Ian Delaney reports from the presentation given by Paul Massey of K&L Gates at Internet World on 2 May 2007. more
A panel discussion at the Internet World show this morning concerned the ways digital agencies might embrace or resist the threats and opportunities of a changing marketplace. Ian Delaney reports. more
At FOWD this Wednesday, keynote speaker Brendan Dawes speaker outlined interesting ways forward for creative designers. Ian Delaney was there to report. more
At yesterday's Blogging4Business conference, Microsoft's EMEA Business Planning and Development Director for Advertising, Michael Steckler, described who uses social networks and why. more
This event is dedicated to exploring the shape of the audio-visual and interactive media industry in the years ahead.
Location
01zero-one, Peter Street, Soho, London W1F 0HS.
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