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Uncovering the true value of mobile apps to business

“There’s an app for that” was once a key selling point of Apple’s iPhone range and had organisations scrambling to create them. But studies show that consumers limit their usage to a few core applications and many never get opened. So, what’s the true value of developing mobile apps? New Media Knowledge quizzed one expert for the lowdown. By Chris Lee.

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Email marketing and social media are top areas of investment in 2012

92% of business plan to increase or maintain marketing budgets in 2012; Data integration cited as top email marketing challenge. By Kara Trivunovic.

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International remittances sent via mobile handsets to reach $55 billion in 2016 as service use rises

A new report from Juniper Research has found that nearly $55 billion in international remittances will be enabled via mobile devices in 2016, up from less than $12 billion this year. By Windsor Holden.

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Networking the Future


When: November 22nd, 2005 19:30 to 21:30
Location: 01zero-one, Peter Street, Soho, London W1F 0HS.
Price: £0.00
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This event is dedicated to exploring the shape of the audio-visual and interactive media industry in the years ahead.

This event is dedicated to exploring the shape of the audio-visual and interactive media industry in the years ahead.

What are the new markets? Who will be the clients and customers? What will be the dominant platforms? Where will the job and enterprise opportunities be? Who’s worth hitching to now, and which dangers should you look out for?

As Yogi Berra said, “Predictions are hard, especially about the future.”

This event offers the antidote to expert’s prophecies that fail to materialize. By drawing on a broad and diverse range of views and insights and a participatory approach – everyone attending will be able to contribute as well as take insights – the evening aims to create a vision of the future that can help us all make practical decisions today.

Where: 01zero-one, Peter Street, Soho, London W1F 0HS
(on the corner of Hopkins Street and Peter Street)

Attendance is free. If you wish to attend, please RSVP: mailto:insync@westking.ac.uk

To register for any of these events, or to find out more about InSync’s programme, please email insync@westking.ac.uk

Location

01zero-one, Peter Street, Soho, London W1F 0HS.

51.512814 -0.138328

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