“There’s an app for that” was once a key selling point of Apple’s iPhone range and had organisations scrambling to create them. But studies show that consumers limit their usage to a few core applications and many never get opened. So, what’s the true value of developing mobile apps? New Media Knowledge quizzed one expert for the lowdown. By Chris Lee.
more92% of business plan to increase or maintain marketing budgets in 2012; Data integration cited as top email marketing challenge. By Kara Trivunovic.
moreA new report from Juniper Research has found that nearly $55 billion in international remittances will be enabled via mobile devices in 2016, up from less than $12 billion this year. By Windsor Holden.
moreNMK's Tim Hoang interviews James Scroggs of SpinVox about the company's secrets of success and the way both the Web and the business world are likely to evolve to embrace social media. more
The era of user-generated content has provided site owners with fresh, inexpensive ways to populate their sites. But it also brings new legal headaches, best avoided rather than remedied. Ian Delaney reports from the presentation given by Paul Massey of K&L Gates at Internet World on 2 May 2007. more
A panel discussion at the Internet World show this morning concerned the ways digital agencies might embrace or resist the threats and opportunities of a changing marketplace. Ian Delaney reports. more
At FOWD this Wednesday, keynote speaker Brendan Dawes speaker outlined interesting ways forward for creative designers. Ian Delaney was there to report. more
At yesterday's Blogging4Business conference, Microsoft's EMEA Business Planning and Development Director for Advertising, Michael Steckler, described who uses social networks and why. more
This event is dedicated to exploring the shape of the audio-visual and interactive media industry in the years ahead.
Location
01zero-one, Peter Street, Soho, London W1F 0HS.
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