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How brands can create a successful single purpose community

The growing popularity of single-purpose campaigns can be harnessed by brands, but there are factors that brands must take into account if they intend to create a successful branded community of purpose, says Tamara Littleton, CEO of eModeration in a new white paper.

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When high street retailer New Look wanted a digital makeover of its own, it launched a YouTube channel and invited its own customers to be the stars of the show. New Media Knowledge’s Chris Lee caught up with the brains behind New Look TV.

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What women want: Marketing technology to women

Technology firms are failing to market technology to women and missing out on opportunities as a result. That’s according to one London-based consultancy which advises leading technology brands on how to target a female audience. New Media Knowledge dropped Ladygeek a line to learn more. By Chris Lee.

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Networking the Future


When: November 22nd, 2005 19:30 to 21:30
Location: 01zero-one, Peter Street, Soho, London W1F 0HS.
Price: £0.00
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This event is dedicated to exploring the shape of the audio-visual and interactive media industry in the years ahead.

This event is dedicated to exploring the shape of the audio-visual and interactive media industry in the years ahead.

What are the new markets? Who will be the clients and customers? What will be the dominant platforms? Where will the job and enterprise opportunities be? Who’s worth hitching to now, and which dangers should you look out for?

As Yogi Berra said, “Predictions are hard, especially about the future.”

This event offers the antidote to expert’s prophecies that fail to materialize. By drawing on a broad and diverse range of views and insights and a participatory approach – everyone attending will be able to contribute as well as take insights – the evening aims to create a vision of the future that can help us all make practical decisions today.

Where: 01zero-one, Peter Street, Soho, London W1F 0HS
(on the corner of Hopkins Street and Peter Street)

Attendance is free. If you wish to attend, please RSVP: mailto:insync@westking.ac.uk

To register for any of these events, or to find out more about InSync’s programme, please email insync@westking.ac.uk

Location

01zero-one, Peter Street, Soho, London W1F 0HS.

51.512814 -0.138328

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