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More Web 2.0 Needed In Schools

An influential think-tank calling for more Web 2.0 use in school and technology experts agree, arguing that children should get used to collaborative tools before they enter the workplace.

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UK Council for Child Internet Safety Launches

The UK Government launched its programme to help protect children from exposure to potentially harmful content on the Internet, including some forms of advertising. New Media Knowledge spoke to AOL, one of the companies involved, to see what real impact the new group would have.

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US Presidential Election Gets Social

Last week, Twitter launched its US Presidential Election microblogging site and, with social media likely to play a big part in the outcome, politicians this side of the pond should be looking closely at its impact, experts say.

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Related Events

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Ambient Media: The Poster that Talked Back


When: November 9th, 2005 19:30 to 21:30
Location: 01zero-one, Peter Street, Soho, London W1F 0HS
Price: £0.00
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Outdoor or "ambient" advertising has always, by its very nature, been static. But now brands are going mobile via the poster...

Outdoor or "ambient" advertising has always, by its very nature, been static. But now brands are going mobile via the poster...

Mobile owners are being invited to enter competitions or download content and offers. The possibilities, as Bluetooth becomes more widespread, could be endless – and not all welcome.

So who are the companies behind these developments? What have been the results on the ground so far? And will we face a future where we are swamped by adverts on every street corner? With players including Blucasting (behind recent campaigns for Coldplay) and Hypertag, this InSync session will look at the latest innovations and trials, and at how brands and media owners are responding to this brave new mobile world.

Attendance is free. If you wish to attend, please RSVP: mailto:insync@westking.ac.uk

To register for any InSynch event, or to find out more about InSync’s programme, please email insync@westking.ac.uk

Presented in association with Mike Butcher, Editor-at-large of Netimperative.com

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