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Uncovering the true value of mobile apps to business

“There’s an app for that” was once a key selling point of Apple’s iPhone range and had organisations scrambling to create them. But studies show that consumers limit their usage to a few core applications and many never get opened. So, what’s the true value of developing mobile apps? New Media Knowledge quizzed one expert for the lowdown. By Chris Lee.

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Email marketing and social media are top areas of investment in 2012

92% of business plan to increase or maintain marketing budgets in 2012; Data integration cited as top email marketing challenge. By Kara Trivunovic.

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International remittances sent via mobile handsets to reach $55 billion in 2016 as service use rises

A new report from Juniper Research has found that nearly $55 billion in international remittances will be enabled via mobile devices in 2016, up from less than $12 billion this year. By Windsor Holden.

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Targeting Customers in the Virtual World


When: October 5th, 2005 10:30 to 13:45
Location: Kingsway Hall Conference Centre, Covent Garden, Great Queen Street, London.
Price: £411.35
Reduced to £422.25 if you are eligible for a discount.
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This Workshop covers the practical implications of the E-Commerce Directive, the Data Protection Directive; the Privacy and Electronic Communications Directive, the E-Signatures Directive and the implementing UK legislation.

Getting messages across to potential customers becomes more challenging with ever more regulation in this crucial area of compliance.

This Workshop covers the practical implications of the E-Commerce Directive, the Data Protection Directive; the Privacy and Electronic Communications Directive, the E-Signatures Directive and the implementing UK legislation.

Price:£350 plus VAT (£411.25)

Workshop is accredited by the Law Society with 3 CPD points.

For full details & to book: tel: 0845 226 5723 or email: e-consultancy.com@privacydataprotection.net or visit: http://privacydataprotection.co.uk/conference/data_protection/2005/workshops/

Organiser: Privacy & Data Protection Ltd.

Location

Kingsway Hall Conference Centre, Covent Garden, Great Queen Street, London.


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