Despite the economic downturn venture capitalists are still looking at investment opportunities in digital media. New Media Knowledge spoke to one to get the low down on what VCs want.
moreWeb publishers and broadcasters always have to look for new and innovative ways to maintain existing audiences and win new ones. When BBC Radio 5 Live realised it was losing listeners to other sources of football-based content it launched a new service to win them back. New Media Knowledge met the people responsible.
moreTelevision is increasingly embracing new media to reach new audiences and add interesting applications. New Media Knowledge talks to the people behind a new online conservation series that aims to raise wider awareness of the plight of endangered species.
moreWith research in the US appearing to show that consumers respond increasingly to product placement and word-of-mouth before making purchases, New Media Knowledge's Chris Lee met with an online ad network to discuss how advertisers can use the web to better effect. more
The first panel discussion broached the topic of 5D, the developing area of immersive design that touches on themes around sensory experience, virtual reality environments and design that is not just digital and not just virtual, but rather a hybrid of the two. more
Virtual worlds are still perceived as unsociable and pointless to a large number of people. Despite the hype surrounding Second Life and how its residents can profit from the virtual space, the amount of money changing hands is often underestimated. more
The Virtual Worlds Forum offered a wealth of examples of companies doing real business and achieving very credible revenues through virtual worlds. This report covers some of the basics based on presentations from Forrester’s Paul Jackson and Jessica Mulligan of Cyber Sports and Sunflowers GmbH. more
Actually making money from a virtual world offers a number of possibilities, with most businesses opting for one of five business models. A second report from the Virtual Worlds Forum. more
This Workshop covers the practical implications of the E-Commerce Directive, the Data Protection Directive; the Privacy and Electronic Communications Directive, the E-Signatures Directive and the implementing UK legislation.
Getting messages across to potential customers becomes more challenging with ever more regulation in this crucial area of compliance.Location
Kingsway Hall Conference Centre, Covent Garden, Great Queen Street, London.
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