“There’s an app for that” was once a key selling point of Apple’s iPhone range and had organisations scrambling to create them. But studies show that consumers limit their usage to a few core applications and many never get opened. So, what’s the true value of developing mobile apps? New Media Knowledge quizzed one expert for the lowdown. By Chris Lee.
more92% of business plan to increase or maintain marketing budgets in 2012; Data integration cited as top email marketing challenge. By Kara Trivunovic.
moreA new report from Juniper Research has found that nearly $55 billion in international remittances will be enabled via mobile devices in 2016, up from less than $12 billion this year. By Windsor Holden.
moreA combination of the Credit Crunch and a rise in Web-savvy shoppers has led to steady growth for the e-commerce sector. New Media Knowledge talked shop to one of Europe’s biggest comparison services. more
As the economic crisis has forced car manufacturers to reassess their marketing models to attract buyers from an apparently ever-dwindling pool, Swedish car manufacturer Volvo is looking at digital marketing to improve its fortunes. New Media Knowledge spoke to the people behind Volvo’s new digital strategy to see what it will entail. more
As the dust settles from last Friday’s Digital Britain Summit, New Media Knowledge asked around to find out just who should be making ‘Digital Britain’ happen. more
The G20 summit later this week hopes to solve some of the world's largest political, economic and environmental problems. Meanwhile, a new organisation called we20 aims to empower ordinary citizens to do the same. NMK met with co-founder Paul Massey to discuss the plan. more
The great and the good of the mobile industry met this week at Mobile World Congress in Barcelona. In the depths of a global recession the industry is witnessing mixed fortunes. New Media Knowledge caught up with some exhibitors and visitors to gauge their thoughts on the show. more
He concluded that creativity would at best be only one component of a successful economic strategy, and that creatives shouldn?t expect to retain their current favour. In ?Can creativity save the British economy?? Heartfield will present and discuss his controversial thesis
Location
The Design Council, 34 Bow Street, London WC2E 7DL (opposite the Royal Opera House)
Log into NMK |
Register |
Comments
You must be logged in to comment.