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Interactive @ In The City (NMK)

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On Saturday 1st October, NMK host the Interactive day of the annual 3-day In The City music industry conference and convention, now in its 14th year. Held this year in Manchester, In The City has joined forces with NMK to explore the emerging market for selling, marketing and consuming music on the move. Leading players in the digital music arena will be on stage and under the spotlight....

*** an NMK / IN THE CITY joint production ***

On Saturday 1st October, NMK host the Interactive day of the annual 3-day In The City music industry conference and convention, now in its 14th year.

Held this year in Manchester, In The City has joined forces with NMK to explore the emerging market for selling, marketing and consuming music on the move. Leading players in the digital music arena will be on stage and under the spotlight....

PRICES:
3-day ticket: £581.25 (incl VAT)
1-day ticket for Interactive @ ITC: £464 (inc VAT)

BOOKING & FULL PROGRAMME:
To book tickets & for details of the complete In The City conference and live music program visit: www.inthecity.co.uk

KEYNOTE 1:

Ralph Simon - creativity and A&R in the new digital age.

Ralph co-founded the Zomba Group, the world's most successful independent music publishing and recording organization, acquired for $2.7 billion by Bertelsmann. Prior to that, he served as Executive Vice President of Capitol Records and Blue Note Records, where he founded EMI’s New Technology & New Media division. Ralph is currently Chairman of the influential Mobile Entertainment Forum - Americas (MEF), the official global body of the mobile entertainment industry.

PANEL: The Digital High St

The US accounts for 20% of the global downloads market, but 63% of online music retailers are in Europe. And lately, boutique retailers such as Tune Tribe and Karma Download have surfaced, while both HMV and Virgin have now joined the fray. But storage-boosted mobiles are touted as the locus of growth in the next two years.

So how will the download market play out? Will the subscription model come to dominate our download habits? Will HMV and Virgin dent iTunes dominance in the paid-for sector? Can the boutique retailers become the Rough Trade Shop or Fat City Records of the digital world? And will Playlouder's new P2P broadband service offer file-swapping much needed legitimacy? Or are we all backing the wrong horse, and will our downloading habits revolve around the mobile phone?

Speakers:
John Ingham - Head Of Content Development, 02
Scott Cohen - Co-founder, The Orchard
John Strickland - CEO, Tune Tribe
Shannon Ferguson - Director, Yahoo! Music Europe
Paul Hitchman - Co-founder, Playlouder
Chair: Mike Butcher - Editor, Netimperative

KEYNOTE 2:

Ted Cohen (Senoir Vice President, Digital Development & Distribution, EMI Music, USA) in conversation with Anthony H. Wilson.

Ted Cohen oversees worldwide digital business development for this “big four” record company, which includes labels such as Capitol, Virgin, Angel/Blue Note, Parlophone and Chrysalis. Under Cohen's guidance, EMI has led the industry with its initiatives in new technologies and business models such as digital downloads, online music subscriptions, custom compilations, wireless services, high-definition audio and Internet radio. Additionally, Cohen leads two highly successful new media consulting operations, DMN Consulting and Consulting Adults, attracting clients such as Amazon.com, Microsoft, Universal Studios New Media, DreamWorks Records. Cohen also held senior management positions at both Warner Bros. Records and Philips Media.

PANEL: mPod the new iPod?

There are just over 900m internet users in the world. By the end of 2010 the number of internet-capable phones is estimated to be over 2 billion. Not surprisingly the analysts claim the value of the mobile music will then be in the region of $11 billion. So what are we waiting for?

But is getting your music onto our mobiles as easy as it looks? Are we limited to mobile networks to sell our music? How else to get your music onto consumers’ phones? The most pervasive of digital devices offers a huge opportunity to market and PR your latest releases, but are there better ways to communicate via mobile than the ubiquitous text message or unsolicited Bluetooth?

Speakers:
Danny VanEmden - Digital Media Director, EMI Music UK
Andy Baker - CEO, DX3
Susie Hinchliffe - Head Of Content, Filter
Leigh Turnbull - Senior Publicist, WayToBlue
Chair: Steve Mayall - Mobile music analyst, MusicAlly

PANEL: The Tomorrow People – History Repeating Itself?

Futurologist and writer Alvin Toffler wrote in 1960 “the future always arrives too fast… and in the wrong order’’. But if we’d known back in 1995 what impact the web and mobile phone would have on our business, would we have been so slow to embrace the digital revolution?

So how to stop history repeating itself? We bring together a group of experts who will stare into their crystal balls and divine where music’s technological future may lie! In 10 years will the player of choice come from Nokia and the cost of downloading media covered flat-fee from our utilities provider? Will EPs be the new release format of choice? Will MRSS, vlogs or the semantic web be how we discover new music? And could big consumer brands like 02, Coca Cola or Levi’s be major investors in new music come 2015?

Speakers:
William Higham – Chairman, Next Big Thing
Jon Bains - Founder, Lateral
Chad Wollen - New Media Consultant (and former associate director at the Henley Centre and Head of Marketing and Strategy for Yahoo!)
Chair: Toby Lewis - Digital music analyst, Music Ally

Report on the event.

Location

The Midland Hotel, Peter Street, Manchester, M60 2DS.