Latest Articles

Alexander McCall-Smith Engages Web 2.0

The Daily Telegraph is in the middle of a 20-week serialisation of an online book created by author Alexander McCall-Smith, his first such project. New Media Knowledge caught up with the organisers to discuss ‘Corduroy Mansions’.

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Business Brief: Video Advertising Looks to Future

Google has announced it will incentivise advertisers on its video properties as well as launching research programmes into how Web users consume Internet video material. New Media Knowledge spoke to a number of industry players to gauge their views on where the video advertising market is going.

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‘Virtual Home’ for Ex-Pats in London Established

A social network aimed at providing information for ex-pats living in London has been established. New Media Knowledge met the site’s co-founder to find out more.

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• Rough Guide to: Social Media and the Law
• Record Visits for UK Blog Sites
• Clearing Congestion
• Rough Guide to: Pay-Per-Click Advertising
• Opinion: What Happens to Newspapers?
• LinkedIn Adds Business Applications
• What Happens to Newspapers?

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• i-design 08 - Simon Waterfall

  Simon Waterfall, creative director at Poke and former digital chair of D&AD, began the day with a series of questions and observations about the aspects of online media he found frightening and disturbing. more

• YDA Awards Open for Entries

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Creative Alchemy - Making Programmes Interactive

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The Creative Alchemy programme focuses on the creative development of interactive projects for multiple digital platforms that are commercially and technically viable. Making Programmes Interactive offers you a unique opportunity to work with industry professionals and pitch to interactive TV commissioning editors, gaining valuable feedback and experience that can truly benefit your career.

4 days: Thur & Fri 14,15, 21, 22 July 2005

Interactivity is more than the just the red-button or the mouse – it has rapidly emerged as a powerful tool for involving viewers in programming, and a potential source of extra revenue. For those pitching or working on TV programme ideas, interactivity is becoming a component that commissioners are increasingly looking for to tap into audiences.

The Creative Alchemy programme focuses on the creative development of interactive projects for multiple digital platforms that are commercially and technically viable. Making Programmes Interactive offers you a unique opportunity to work with industry professionals and pitch to interactive TV commissioning editors, gaining valuable feedback and experience that can truly benefit your career.

Led by Scott Gronmark and Andy Wilson, this ESF-subsidised course is backed by the LSC, SkillSet, the BBC and 01zero-one, and supported by a wide range of expert contributors.

The course is for freelance programme makers and content producers, who are looking to work in Interactive Television.

4 days: Thur & Fri 14,15, 21, 22 July 2005
11am-5pm
Cost £190

Want to know more?
For course advice or more information about InSync ring Beth Soan on 020 7025 1985 or email your request to courseinfo@01zero-one.co.uk

How to enrol on a course?
Simply complete a 01zero-one enrolment form online at www.01zero-one.co.uk.

Payment
Once completing the online enrolment form payment should be made by credit or debit card over the phone on 020 7025 1985.

Am I eligible for a concession?
Concessions are available to InSync, UK Post, BIMA, PACT, BECTU, NMK, BIMA, NPA members. If you are paying a concessionary fee you will be asked to supply evidence of your entitlement.

Contact us
01zero-one is in Hopkins Street, Soho, London.
Part of Westminster Kingsway College Soho Centre in Peter Street, London W1F OHS.

Tel: 020 7025 1985
Email: courseinfo@01zero-one.co.uk
Web: www.01zero-one.co.uk

Location

01zero-one, Peter Street, Soho, London W1F OHS.