“There’s an app for that” was once a key selling point of Apple’s iPhone range and had organisations scrambling to create them. But studies show that consumers limit their usage to a few core applications and many never get opened. So, what’s the true value of developing mobile apps? New Media Knowledge quizzed one expert for the lowdown. By Chris Lee.
more92% of business plan to increase or maintain marketing budgets in 2012; Data integration cited as top email marketing challenge. By Kara Trivunovic.
moreA new report from Juniper Research has found that nearly $55 billion in international remittances will be enabled via mobile devices in 2016, up from less than $12 billion this year. By Windsor Holden.
moreNext Thursday evening, March 4th, sees the official launch of Creative Futures - a three-year programme created by six of London’s most dynamic, creative organisations who have come together to support peer-to-peer innovation and sustainable growth in small London-based music, film, fashion, digital and creative enterprises. Financed through the European Regional Development Fund, Industry, and Westminster and Kensington & Chelsea Councils, the Creative Futures project is a comprehensive response to the new economic realities facing small and medium enterprises. more
The New Media Knowledge and the Creative Futures Group - Music Tank, Portobello Business Centre, Julies Bicycle, London Film Connection, Portobello Film Festival, and Paddington Development Trust - have formed a London based support and innovations network for businesses in the creative sectors. This was a response to the huge changes taking place in the global economy and the need to respond to the resulting threats and opportunities.
moreThe British Interactive Media Association appointed a new chair and vice-chair in May to take the group forward. New Media Knowledge caught up with the group’s new head to see what direction he plans to take it. more
As the dust settles from last Friday’s Digital Britain Summit, New Media Knowledge asked around to find out just who should be making ‘Digital Britain’ happen. more
Brendan Dawes, creative director of MacneticNorth, talked about the ways in which his early experience of technology has affected his approach to interactive media and of the seismic shift that has taken place in recent years in how people use technology. more
The Creative Alchemy programme focuses on the creative development of interactive projects for multiple digital platforms that are commercially and technically viable. Making Programmes Interactive offers you a unique opportunity to work with industry professionals and pitch to interactive TV commissioning editors, gaining valuable feedback and experience that can truly benefit your career.
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