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In the City Interactive with NMK

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At the heart of convergence is content. This conference brings together content producers - from music, TV & film, press & publishing, games development - and those companies - from music labels to TV and mobile networks - that distribute it. The agenda? To explore and discuss how best to mine content opportunities across all the available channels...

ARE YOU CONTENT?

A one-day event tackling the challenges and opportunities for content producers and distributors in the convergence era...

Supported by New Media Age & MusicTank

REPORT & MP3s!
Read the conference report and listen to MP3 audio of the sessions!

Full programme & speaker details, visit: www.inthecity.co.uk/interactive

CONFERENCE PROGRAMME:

9.00 - 9.30 Registration & Welcome
Delegate registration & welcome from In The City co-founder & Factory Records maverick Anthony H Wilson

9.30 - 10.30 Keynotes On Convergence
Danny Van Emden - Digital Media Director, EMI Music UK
Simon Gunning - Head Of Interactive Media, Celador
Nigel Pocklington - Global Director Of Online Publishing, FT
Sean Dromgoole - Director, GameVision & Some Research

10.30 -11.25 Know Thy Neighbour - how much do we really know about consumers in the convergent world?
Paul Jackson - Senior Analyst, Forrester
Alan Moore - CEO, SMLXL
Jessica Sandin - Principal Analyst (Mobile), Informa Telecoms & Media
David Docherty - Chief Executive, YooMedia
Gary McClarnan - Chief Strategist, Sparklestreet & Vice Chair, Music Managers Assoc.
Paul Bennun - Director & Head of Interaction, Somethin Else
Tim Grimsditch (moderator) - Head of Research & Insight, FRUKT Music

11.25 - 11.35 Break

11.35 - 12.30 Channel Neutral - A guide to convergent technologies and the issues that surround them
Mark Rogers - CEO, Market Sentinel
Paula Le Dieu - Director, Creative Commons International
Graham Hansell - MD & Founder, Sitelynx
Deborah Tonroe - Head of Commercial Development, Orange UK
Anthony Lilley - MD, Magic Lantern & Vice-Chair, PACT
Lincoln Wallen - CTO Mobile, Electronic Arts
Caspar Melville - Editor, New Humanist (former openDemocaracy.net editor)
NTK's Dave Green (moderator)

12.30 - 13.15 LUNCH

13.15 - 14.00 Mind Your Business - primers of the latest content business models, payment systems and legislation
Mike Butcher - Editor, Netimperative
David Taylor - CEO, Simpay
Alexander Ross - Partner, Wiggin & Co

14.00 - 15.00 Mind Your Own Business - panel discussion and open forum workshops to discuss sector-specific issues

Mind Your Own Business: Consumers
Neil McIntosh - Assistant Editor, Guardian Unlimited
Jim Harrison - ETV Commissioner, Sky Networks
Giuseppe Troisi - Head Of Interactive, GCap Media (merger of Capital Radio Group & GWR)
Ant Cauchi - Founder, Outside Line
Howard Ricklow - Partner, Collyer-Bristow
Tim Grimsditch (moderator) - Head of Research & Insight, FRUKT Music

Mind Your Own Business: Technology
Richard Bron - CEO, Blueprint
Algy Williams - MD, Babel Media
Steve Mayall - Mobile & Wireless Analyst, MusicAlly
Lincoln Wallen - CTO Mobile, Electronic Arts
Steven Hass - Managing Partner, weapon 7
Alex Chapman - Partner, Briffa
NTK's Dave Green (moderator)

Mind Your Own Business: Business
Scott Cohen - VP International, The Orchard
Ian Baverstock - Business Development Director, Kuju
Saul Klein - CEO & Founder, Video Island
Jeremy Silver - CEO, Sibelius
Alexandra White - Director, Assoc. Of Online Publishers & Head Of PPAi
Jemima Gibbons (moderator) - InteractiveKnowHow

15.00 - 15.10 Break

15.10 - 15.40 Mind Your Own Business - Report back

4.15 pm - 6pm Think & A Drink Celebrity Interview
(Note: celebrity interview & networking to be held at nearby venue Albannach on Trafalgar Square)

For full programme & speaker details, please visit www.inthecity.co.uk/interactive

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The Context

“Media industries are grappling with new opportunities - and threats - afforded by what is called 'convergence'. The melding together of different media, incorporating new personalized services, is both impressive and overwhelming. Old barriers of time and space are practically eliminated. You can view, hear, or read virtually anything, anywhere, anytime. Definitions that provided separation between Radio, TV, Cable, Newspapers, and Film have gone (or are going) forever... We've blurred the lines between info-tainment, promotainment, and edu-tainment, and now it's hard to separate intrapersonal, interpersonal, and mass communication. These changes represent a seismic shift in the way we view communication”
Dr. Jeff Wilkinson, Regent University, Virginia USA

According to a new report from analyst house Informa Media and Telecoms, the market for mobile content will be worth $50.7bn by 2009. Although currently it's the network operators that are making the money from content services, Informa suggest that it will be the content providers who will be holding the reins in the future, as they focus on selling their content through their own mobile portals.
Silicon.com / Informa Media and Telecoms Report, Feb 2005

Why Attend?

At the heart of convergence is content. But in this converging world what does this mean for content producers (musicians, TV producers, filmmakers, journalists, games developers) and those companies that distribute it (music, games and film distributors, digital publishers, mobile networks, and TV channels)?

This one day conference will aim to help delegates discover how best to develop and exploit content opportunities across all the channels that are (and are becoming) available to them. Especially mobile, which will be a key theme running across the whole event. In turn, it will look at some of the innovations which will continue to blur the lines between media channels and the sort of content we’ll produce, and the business models we’ll need to develop it.

In The City London '05 is not only a chance for content producers and distributors to find out what is going on in their specific content arena, but also an opportunity for the creative industries to share their experience of developing content in a convergent world.

Who Should Attend?

Content creators, producers and distributors from the worlds of music, TV, games and digital publishing, as well as channel owners (web, mobile and iTV), technology developers, digital communication agencies and anyone who creates content that can be delivered by via digital media.

Bookings, Enquiries & Sponsorship:

CREDIT CARD BOOKINGS ONLY. Book online here: click 'Register' button above.
NB: Please ignore the invoice option on the booking form. CREDIT CARD BOOKINGS ONLY using Switch/Maestro or credit card (MasterCard or Visa only).
For block bookings of 5 people or more from one organisation, please email: ingrid.fiszpan@nmk.co.uk
If you have any problems or enquiries regarding booking please call NMK on +44 (0)20 7914 5412.

If you have any enquiries about sponsoring In The City London '05 please email Hannah Weimers hannah.weimers@nmk.co.uk or call +44 (0)20 7914 5412.

About The Event Organisers:

IN THE CITY
Founded in 1992, by Yvette Livesey and Factory Records maverick Anthony Wilson, In The City (ITC) is the meeting point for everyone who matters in the music industry and for everyone to whom music matters.

INTERACTIVE CITY
Interactive City is In The City's sister convention, devoted to digital technologies and the web. The event was initially pioneered as part of In The City, before moving it to a separate event in Glasgow and Cardiff at the turn of the century, and then re-born in Liverpool in 2004. Interactive City moves to Manchester in 2005, and will run alongside In The City music industry conference, at the Midland Crowne Plaza, Manchester from Friday 30th September to Saturday 1st October.

NMK
NMK brings together knowledge and expertise from enterprises operating in the digital sector. NMK provides objective, independent guidance and promotes the success of interactive media and the digital industries in the UK. A not-for-profit running regular events and courses, we aim to provide an independent platform for players in the digital industry to find objective and impartial advice, exchange ideas and innovate.

In Association With:

CODEWORKS Connect
CODEWORKS Connect is a trade association representing over 150 digital media technology companies in the North East. Codeworks provides a range of benefits for Connect member companies, including events, networking opportunities and business leads. Recent events have included ‘The Codeworks Creativity Summit’ with best selling author Richard Florida and ‘Independence, Creativity and Growth’ with Ajaz Ahmed of AKQA.

Supported by:

DCF
The Digital Content Forum (DCF) forms a two-way conduit between industry and government to gather views and input into policy-making processes. It endeavours to broker relationships, develop shared knowledge and undertake activities to promote innovation and excellence in the content sector. Its professionally managed network of members includes trade associations and representative organisations from digital and traditional media industries whose business interests lie in the creation and commercial exploitation of digital content.

Report on the event.

Location

the ICA, The Mall, London SW1Y 5AH