“There’s an app for that” was once a key selling point of Apple’s iPhone range and had organisations scrambling to create them. But studies show that consumers limit their usage to a few core applications and many never get opened. So, what’s the true value of developing mobile apps? New Media Knowledge quizzed one expert for the lowdown. By Chris Lee.
more92% of business plan to increase or maintain marketing budgets in 2012; Data integration cited as top email marketing challenge. By Kara Trivunovic.
moreA new report from Juniper Research has found that nearly $55 billion in international remittances will be enabled via mobile devices in 2016, up from less than $12 billion this year. By Windsor Holden.
morePart showcase, part confessional - ten of the UK’s finest digital designers bare their creative souls and share their work and wisdom. Each will reveal - in less than seven minutes - ‘the best advice I’ve ever been given’. more
Creative companies and individuals based in London are being offered a unique opportunity to develop their business skills, gain a better understanding of how to put their creative skills to the best use of their businesses, and how to maximise the revenue derived from their talents. more
Creativity and search engines are often viewed as opposites, belonging to left and right brain states, or the realms of the Arts and the Sciences. However, this practical seminar will show how even a small amount of research into the way in which audiences search can prove an invaluable tool for creative professionals, adding an element of science to the creative process. more
"Keyword Creativity" is the process of understanding customer behaviour through keyword research and using the insights gained to drive the creative process. Ken McGaffin explains. more
From Madchester to mociology and mobisodes, Ralph Simon considered the plethora of opportunities for labels and artists to extend their A&R and build relationships with consumers via the mobile channel at this Interactive @ In the City session on 30 September 2005, reports Deirdre Molloy... more
This one-day seminar for executives and managers of growth-oriented SMEs is presented by the Creativity Incubator, a new service dedicated to helping organisations increase their capability in creativity and innovation.
Location
Royal Society of Arts, 8 John Adam Street, London WC2N 6EZ.
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