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Alexander McCall-Smith Engages Web 2.0

The Daily Telegraph is in the middle of a 20-week serialisation of an online book created by author Alexander McCall-Smith, his first such project. New Media Knowledge caught up with the organisers to discuss ‘Corduroy Mansions’.

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Business Brief: Video Advertising Looks to Future

Google has announced it will incentivise advertisers on its video properties as well as launching research programmes into how Web users consume Internet video material. New Media Knowledge spoke to a number of industry players to gauge their views on where the video advertising market is going.

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‘Virtual Home’ for Ex-Pats in London Established

A social network aimed at providing information for ex-pats living in London has been established. New Media Knowledge met the site’s co-founder to find out more.

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ROI for RFID Applications

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Determining the ROI for RFID requires an understanding of the capabilities that can be exploited in a process or product development. This web conference seeks to identify, with examples, the methodology of determining ROI for RFID applications.

Determining ROI for RFID Applications - Web Conference

Run from: www.rfiduk.org

A Series of FREE RFID Web Conferences Sponsored by the National Centre for Radio Frequency Identification (NRC)...

Requirements:
Participants need Broadband access and headset. Following registration we will forward instructions to download the free software.

Date: Tuesday 15th March
Time: 15.30, 16.30
Venue: www.rfiduk.org
Cost: There is no charge for participation in this conference

Details & Enquiries:
For enquiries and further infomation, visit the Digital Yorkshire website.

Conference Overview:

A significant stage in any consideration for applying technology is the return on investment (ROI) that the application can provide.

Even with such radical technologies as RFID which, when effectively applied yields a fast return on investment, there is a clear need to justify the use of the technology on a sound quantitative basis.

Determining the ROI for RFID, as with any technology, requires an understanding of the capabilities that can be exploited in a process or product development. It is also necessary to examine the totality of requirements that have to be accommodated in realising the application and a full value and risk assessment of the application to determine the quantitative return that can be expected, and over what period of time.

This web conference seeks to identify, with examples, the methodology of determining ROI for RFID applications.

Expert industry presentations with time for questions and discussion.

Location

Web conference: www.rfiduk.org