The Daily Telegraph is in the middle of a 20-week serialisation of an online book created by author Alexander McCall-Smith, his first such project. New Media Knowledge caught up with the organisers to discuss ‘Corduroy Mansions’.
moreGoogle has announced it will incentivise advertisers on its video properties as well as launching research programmes into how Web users consume Internet video material. New Media Knowledge spoke to a number of industry players to gauge their views on where the video advertising market is going.
moreA social network aimed at providing information for ex-pats living in London has been established. New Media Knowledge met the site’s co-founder to find out more.
morePodcasting is becoming an attractive business proposition, both as a revenue-generator and a medium to promote existing businesses. Cynthia O'Murchu reports. more
Andrew Robinson, managing director of email marketing company Lyris UK, offers his advice to organisations wanting to expand the number of permission-based contacts receiving their marketing communications. more
Client service can outweigh technical expertise when it comes to winning and retaining business. So what is the secret to a good client relationship, asks Nigel Temple... more
How media producers can best protect, control and exploit their creative and intellectual assets in a multi-platform world. more
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