With keywords so keenly fought over on search engines, focus on the ‘long tail’ –more specific search term entries – has become a more profitable focus for many companies. UK bookseller Blackwell called in digital marketing specialists to help with its long tail search and New Media Knowledge got in touch to find out more. By Chris Lee.
moreThe benefits of the social Web far outweigh the negatives, prominent research stated this month, and will continue to improve social relations over the next ten years. New Media Knowledge tapped up some social media commentators of its own to gauge their views. By Chris Lee.
moreActinic survey shows SMEs’ orders up 39% and revenue up 15% in Q2 2010 over same quarter in 2009.
moreIn this article, Dr. Elayne Coakes analyses the project Tearing Down the Walls, which draws upon a Web 2.0 infrastructure to provide an environment in which students develop applications in accordance with their needs. The project idea came from Roger James, Information Systems Director at the University of Westminster. He wondered what would happen if students were allowed to develop new applications for other students and maybe staff within the existing ‘garden walls’ of the university’s applications. The project is called internally TWOLER where the ‘LER’ stands for Lightweight Enterprise RSS and the ‘TWO’ for Web 2.0.
moreRadio Lingua is an e-learning languages resource which has seen more than 30 million downloads of its podcasts since its launch in late 2006. New Media Knowledge spoke to the founder to find out how language learning online helped him give up the day job. more
Search and advertising giant, Google is developing an online encyclopaedia that looks set to go head to head with Wikipedia, Tim Hoang reports. more
Web accessibility for those with learning difficulties can prevent some unique challenges - find out why and what you should be doing. more
Digital elearning specialist, Cimex, has been chosen as one of the external agencies to develop content for BBC jam, the forthcoming free broadband learning space for 5-16 year olds... more
Evaluating any form of learning is probably the most important single stage in establishing if all the previous work has made any difference whatsoever. The question that everyone wants the answer to is ? is there an easy way to do evaluation?
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