With keywords so keenly fought over on search engines, focus on the ‘long tail’ –more specific search term entries – has become a more profitable focus for many companies. UK bookseller Blackwell called in digital marketing specialists to help with its long tail search and New Media Knowledge got in touch to find out more. By Chris Lee.
moreThe benefits of the social Web far outweigh the negatives, prominent research stated this month, and will continue to improve social relations over the next ten years. New Media Knowledge tapped up some social media commentators of its own to gauge their views. By Chris Lee.
moreActinic survey shows SMEs’ orders up 39% and revenue up 15% in Q2 2010 over same quarter in 2009.
moreAt the Mobile World Congress, the UK broadcaster unveiled plans to launch several new mobile applications, showcasing its news, sport, and TV content. The BBC News app will arrive first, with the iPhone version leading the way in April.
moreIn this article, Dr. Elayne Coakes analyses the project Tearing Down the Walls, which draws upon a Web 2.0 infrastructure to provide an environment in which students develop applications in accordance with their needs. The project idea came from Roger James, Information Systems Director at the University of Westminster. He wondered what would happen if students were allowed to develop new applications for other students and maybe staff within the existing ‘garden walls’ of the university’s applications. The project is called internally TWOLER where the ‘LER’ stands for Lightweight Enterprise RSS and the ‘TWO’ for Web 2.0.
moreInteresting article on The Economist
moreBenjamin Dyer, director of product development at ecommerce supplier Actinic, reflects on the reality of that most elusive of future technologies: mobile commerce. more
With the unveiling of Rightmove’s iPhone app, Sarah Beeny’s new website and the launch of a semantic search site, Gartoo, the competitive UK online property market is hotting up. New Media Knowledge went prospecting for answers on where it’s heading. more
Just like e-learning, mobile learning has its limitations but it also provides a host of new possibilities to deliver learning when you need it, literally wherever you are. This conference will explore just where we are in delivering learning using mobile devices.
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Novotel London West, Hammersmith, London
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