StumbleUpon
MusicAlly, the UK's leading digital media consultancy, is
bringing together some of the country's most senior
communications experts to offer their insight into the music
industry's file sharing problem - to help the business get
across its point in a fresh, innovative and credible way.
The event will hear two keynote presentations: Principal keynote
speaker is Tim Duffy, CEO, MC Saatchi who will pitch ideas from
the perspective of one of the world's leading advertising
agencies (clients include British Airways, Dixon's, Wanadoo,
Trinty Mirror). This will be followed by a second keynote from
branding expert, Jez Frampton, CEO, Interbrand (Sony, MTV, IBM,
Coca Cola, Nokia and Starbucks).
A panel which includes PR guru Mark Borkowski, CEO, Borkowski PR
(Led Zeppelin, Prince, Iron Maiden, Virgin Megastores,
Vodafone), BPI Communications Chief Steve Redmond and Guardian
tech journalist Neil Mcintosh will debate the likelihood of such
pitches being accepted by the public or the record business.
Chaired by MusicAlly managing director Paul Brindley, the
MusicAlly Debate represents the first time ever that such a high
level panel of advertising, marketing and PR experts has been
assembled to debate the music industry's approach to
filesharing. At the same time as the first significant legal
online music stores are launching in the UK, British labels are
considering whether or not to sue thousands of their own
customers. Can the industry succeed in winning over the hearts
and minds of today's technology-savvy music fans?
All attendees will be invited to stay on after the debate for
drinks.
Places are limited. ALL press places MUST be booked in advance.
To book e-mail debate@MusicAlly.com or
telephone (020) 7359 0798.
Industry News | In Practice | The Bigger Picture | Digital Marketing | Your Business | Latest Research
Latest Articles
Uncovering the true value of mobile apps to business
“There’s an app for that” was once a key selling point of Apple’s iPhone range and had organisations scrambling to create them. But studies show that consumers limit their usage to a few core applications and many never get opened. So, what’s the true value of developing mobile apps? New Media Knowledge quizzed one expert for the lowdown. By Chris Lee.
moreEmail marketing and social media are top areas of investment in 2012
92% of business plan to increase or maintain marketing budgets in 2012; Data integration cited as top email marketing challenge. By Kara Trivunovic.
moreInternational remittances sent via mobile handsets to reach $55 billion in 2016 as service use rises
A new report from Juniper Research has found that nearly $55 billion in international remittances will be enabled via mobile devices in 2016, up from less than $12 billion this year. By Windsor Holden.
more- How apps are changing the way people make business and marketing decisions
- The DIY University or Business School: how to build your own agile learning experience with social media
- DWPub releases new ‘Social media in the public sector’ whitepaper
- Using digital marketing to target local audiences
- 5 secrets of building a great business website
- Pressure on marketers intensifies in 2012: Interview with Adobe Systems
- Nokia Lumia fails to halt smartphone sales slump
Related Articles
White Paper: ‘Shut Up, Listen and Spin’ Online PR and Social Media Agency Work
Roger Warner of Content and Motion presents a five-step plan for planning, creating and measuring the effectiveness of social media campaigns. more
Interesting Stunt
Carsonified - one of the leading UK digital events companies, with a couple of web applications also under its aegis - is developing a wholly new application this week. Ian Delaney reports. more
Virgin Partners BPI in Anti-Piracy Initiative
Virgin Media will write to thousands of customers informing them of that they are breaking the law if they download unlicensed content. Customer accounts which appear to have been used to distribute music in breach of copyright will receive separate letters from Virgin Media and the BPI. However, both emphasised that customer names and addresses would not be disclosed to the BPI and that the campaign is educational not aggressive. more
Bloggers Lost in Legal Fog
On May 28, the Consumer Protection from Unfair Trading Regulations 2008 laws will come into force and cause some corporations to reassess their use of social media marketing techniques. more
Rise of the Super Advocates
According to research by global information services company, Experian, one of the key trends of 2008 will be the arrival of a new group of individuals with the ability to make or break brands. Fuelled by the Web 2.0 world, the issue for marketers this year will be how they handle these so called ‘super advocates’. more
PR and P2P - The Perfect Anti Piracy Pitch
MusicAlly is bringing together some of the country's most senior communications experts to offer their insight into the music industry's file sharing problem - to help the business get across its point in a fresh, innovative and credible way
Location
Guardian Newsroom
60 Farringdon Road, London EC1R 3GA
51.524915
-0.106589
Log into NMK |
Register |
NMK on the Web
The University of Westminster is a charity and a company limited by guarantee.
Reg. No: 977818 England. Reg. Office: 309 Regent Street, London W1B 2UW
© 2008 New Media Knowledge.
Site created by Green on Black and designed by Imagination
Comments
You must be logged in to comment.