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MusicAlly, the UK's leading digital media consultancy, is
bringing together some of the country's most senior
communications experts to offer their insight into the music
industry's file sharing problem - to help the business get
across its point in a fresh, innovative and credible way.
The event will hear two keynote presentations: Principal keynote
speaker is Tim Duffy, CEO, MC Saatchi who will pitch ideas from
the perspective of one of the world's leading advertising
agencies (clients include British Airways, Dixon's, Wanadoo,
Trinty Mirror). This will be followed by a second keynote from
branding expert, Jez Frampton, CEO, Interbrand (Sony, MTV, IBM,
Coca Cola, Nokia and Starbucks).
A panel which includes PR guru Mark Borkowski, CEO, Borkowski PR
(Led Zeppelin, Prince, Iron Maiden, Virgin Megastores,
Vodafone), BPI Communications Chief Steve Redmond and Guardian
tech journalist Neil Mcintosh will debate the likelihood of such
pitches being accepted by the public or the record business.
Chaired by MusicAlly managing director Paul Brindley, the
MusicAlly Debate represents the first time ever that such a high
level panel of advertising, marketing and PR experts has been
assembled to debate the music industry's approach to
filesharing. At the same time as the first significant legal
online music stores are launching in the UK, British labels are
considering whether or not to sue thousands of their own
customers. Can the industry succeed in winning over the hearts
and minds of today's technology-savvy music fans?
All attendees will be invited to stay on after the debate for
drinks.
Places are limited. ALL press places MUST be booked in advance.
To book e-mail debate@MusicAlly.com or
telephone (020) 7359 0798.
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PR and P2P - The Perfect Anti Piracy Pitch
MusicAlly is bringing together some of the country's most senior communications experts to offer their insight into the music industry's file sharing problem - to help the business get across its point in a fresh, innovative and credible way
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Guardian Newsroom
60 Farringdon Road, London EC1R 3GA
51.524915
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