Latest Articles

Uncovering the true value of mobile apps to business

“There’s an app for that” was once a key selling point of Apple’s iPhone range and had organisations scrambling to create them. But studies show that consumers limit their usage to a few core applications and many never get opened. So, what’s the true value of developing mobile apps? New Media Knowledge quizzed one expert for the lowdown. By Chris Lee.

Email marketing and social media are top areas of investment in 2012

92% of business plan to increase or maintain marketing budgets in 2012; Data integration cited as top email marketing challenge. By Kara Trivunovic.

International remittances sent via mobile handsets to reach $55 billion in 2016 as service use rises

A new report from Juniper Research has found that nearly $55 billion in international remittances will be enabled via mobile devices in 2016, up from less than $12 billion this year. By Windsor Holden.

• How apps are changing the way people make business and marketing decisions
• The DIY University or Business School: how to build your own agile learning experience with social media
• DWPub releases new ‘Social media in the public sector’ whitepaper
• Using digital marketing to target local audiences
• 5 secrets of building a great business website
• Pressure on marketers intensifies in 2012: Interview with Adobe Systems
• Nokia Lumia fails to halt smartphone sales slump

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• Facebook showcases successes at TFM&A

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• BBC launches new mobile apps

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• Has the Social Media Backlash Begun?

  The emergence of a new site encouraging people to commit Web 2.0 suicide has highlighted an apparent backlash against the prevalence of social media platforms. New Media Knowledge’s Chris Lee canvassed the opinions of industry thought leaders to gauge if there really is a backlash and how social media consultants should respond.

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