How to sell your multi-platform content globally – Uncover the cash you never knew you had!

With new distribution platforms for digital/television content emerging, TV professionals have now more opportunities to sell their content than ever before – but they need to know how much it's worth and develop an effective strategy for the management of their IP.

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0 This event is ideal for TV and creative media professionals (mobile, games, film, web, design and/or music) who would like to learn how to exploit IP and monetise content across different platforms. During the workshop, you will have the unique opportunity to work with legal experts on an IP management strategy for your project and to identify possible income streams you never knew where possible. Speakers include: Amy Chandler, solictor in the IP, IT and E-Commerce divisions at Pannone LLP. Amy advises on all non-contentious IP-related matters, particularly within the film, TV and media sectors. Andrew Sparrow, who is acknowledged by the Department of Trade and Industry as being one of the top 100 individuals who have contributed to the development of the internet in the last 10 years. Where: Manchester Digital Development Agency, Lower Ground Floor, 117-119 Portland Street, Manchester , M1 6ED. When: 17th February 2010, at 09:30. Important booking information Interested members can book this event at a discounted price via the Own-it website or apply for a bursary to cover the event entrance fee via Media-Sauce. For further details please visit: <a href="http://www.own-it.org/north/events/how-to-sell-your-multi-platform-content-globally">http://www.own-it.org/north/events/how-to-sell-your-multi-platform-content-globally</a>. This workshop is organised by Own-it in partnership with Media Sauce and supported by Skillset.

25000

2010-01-11T19:21:02+00:00

2010-02-17T05:30:00+00:00

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2010/1/11/how-to-sell-your-multi-platform-content-globally-–-uncover-the-cash-you-never-knew-you-had

2010-02-17T09:30:00+00:00

How to sell your multi-platform content globally – Uncover the cash you never knew you had!

2010-02-01T18:01:42+00:00

Manchester Digital Development Agency, Lower Ground Floor, 117-119 Portland Street, Manchester , M1 6ED

The seminar is focusing on developing a long-term business relationship with your audience; empowering your customers with the tools to engage with your brand and their industry peers, to create a vibrant online community; improving what you know about your market which means you can deliver better targeted campaigns; and generating revenue by developing a business model around your community.

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http://www.b2bm.biz/events/seminars/online-business-communities/

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0 Full price tickets are £225. See more details on the link below: <a href="http://www.b2bm.biz/events/seminars/online-business-communities/">http://www.b2bm.biz/events/seminars/online-business-communities/</a>

22500

2010-01-23T17:44:19+00:00

2010-03-03T17:30:00+00:00

true

590 social_networks_blue.jpg false

true

2010/1/23/social-networking-effective-marketing-through-online-business-communities

2010-03-03T13:30:00+00:00

Social networking: Effective marketing through online business communities

2010-01-23T17:46:56+00:00

“A compelling workshop that generates a positive impact on individual and organisational performance” In today’s turbulent and highly competitive business environments market dominance and organisational sustainability can only be achieved by mastering the capability of Right for Market (R4M). The challenge of R4M is to continually introduce sought-after products and services at the right time and price into appropriate markets, supported by suitable supply chains. It demands the product portfolio be maintained with products and services updated, optimised, and retired as necessary. All this is to be achieved without negatively impacting ecological or social systems! ‘Entrepreneurship’ drives attractive business opportunities, and ‘innovation’ delivers the relevant practical solutions. These two organisational competencies underpin R4M capability. So if your organisation is having trouble living up to its R4M potential it is likely that you haven’t yet got these competencies right. This workshop offers the chance to significantly change things for the better!

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false

55 Content In this workshop participants gain a deeper understanding of the complexities of entrepreneurship and innovation, and sort out fact from fiction. The concept of entrepreneurship as the most critical aspect of R4M is established, including the role of the entrepreneur in developing knowledge-sharing networks where entrepreneurship and innovation are incubated and R4M implementation is best facilitated. Participants learn also how this approach not only develops innovative products and services but also enriches critical supply chain refurbishment. Note: A related workshop “Leveraging Communities for Sustainable Innovation” will be run March 17 2010 that deals in depth with developing and sustaining targeted innovation by identifying innovation champions and leveraging the power of their networks. In the break between the two workshops, sessions participants who sign up for both are encouraged to reflect on the practical implications of the first workshop on their organisation, and to begin planning the next steps for their organisations that will support the development of R4M strategies focused on sustainability and market dominance; opportunities will be provided in the second workshop to explore participants’ potential plans and issues for the beneficial learning of all participants. Who’s it for?  Directors and senior managers with responsibility for market strategy or organisational sustainability, particularly in SMEs  Managers with responsibility for practical R&D implementation  Individuals whose roles include entrepreneurship or innovation whether practitioners or academics Benefits  Insight into the very latest thinking on entrepreneurship, innovation, and Right for Market (R4M)  Practical application of your workshop learning This workshop is run jointly by The Leadership Alliance and Westminster Business School, University of Westminster. Fee per attendee: 80 pounds. When and local: 3rd of March 2010: 6 - 9pm Westminster Business School 35 Marylebone Road, room M228 London NW1 5LS Baker Street Underground Station Payment system: This workshop should be paid by credit card. Please <a href="/pages/13">fill up the form</a> and send it to Martin Connolly (<a href="mailto:mar-finance@westminster.ac.uk">mar-finance@westminster.ac.uk</a>). If you prefer sending the form by mail: Martin Connolly Finance Manager WBS & SABE Finance Office MG08 35 Marylebone Road London NW1 5LS

8000

2010-02-08T20:43:43+00:00

2010-03-03T21:00:00+00:00

true

592 advertising_blue.jpg true

true

2010/2/8/achieving-market-dominance-through-targeted-innovation

2010-03-03T18:00:00+00:00

Achieving Market Dominance through Targeted Innovation

2010-02-08T21:14:50+00:00

Social Media World Forum is now firmly established as Europe's leading social media event. With 5 supporting conference streams, over 300 speakers, free to attend workshops and exhibitions, the show is a must attend on the social media calendar.

true

http://www.socialmedia-forum.com

false

0 The show covers the latest in brand engagement using social media, monitoring social media campaigns, branding building using social media, B2B social networks, social media & PR, virtual currencies, gaming, applications and many more. <img src="/pictures/0000/0265/london-media-567.jpg" />

2009-12-11T17:10:55+00:00

2010-03-16T18:00:00+00:00

true

583 advertising_blue.jpg true

true

2009/12/11/social-media-world-forum

2010-03-15T08:00:00+00:00

Social Media World Forum

2009-12-14T00:13:46+00:00

Venue - Olympia, Earls Court, London

Mobile Social Media examines the latest in social media apps for mobile, what leading mobile social networks are planning, and how marketers gain a voice in the conversations taking place on mobile social networks.

true

http://www.mobilesocial-networking.com

false

0 The event examines whether consumers are interacting with brands on mobile social networks, defining mobile social network ad revenue, the latest in location aware applications, services and offers and defining the mobile social networking market. <img src="/pictures/0000/0266/london-mobile-567.jpg" />

2009-12-11T17:15:30+00:00

2010-03-15T18:00:00+00:00

true

584 mobile_blue.jpg true

true

2009/12/11/mobile-social-media

2010-03-15T08:00:00+00:00

Mobile Social Media

2009-12-16T21:58:11+00:00

Venue - Olympia, Earls Court, London

Enterprise social media provides the ideal platform for employees to communicate, share information, and discuss the real issues effecting their businesses.

true

http://www.enterprisesocialmedia.net

false

0 The Enterprise Social Media conference looks at the next generation workspace, how new application stores can be harnessed within a web 2.0 environment, and how internal business communities can be built.<img src="/pictures/0000/0267/london-enterprise-567.jpg" />

2009-12-11T17:18:04+00:00

2010-03-15T18:00:00+00:00

true

585 e_commerce_blue.jpg true

false

2009/12/11/enterprise-social-media

2010-03-15T08:00:00+00:00

Enterprise Social Media

2009-12-16T21:59:07+00:00

Venue - Olympia, Earls Court, London

The Social TV Forum examines the latest in TV applications & widgets, launching new services and building new revenue streams for platform providers and broadcasters. Will social media interactivity bring value for TV users? Can social interaction via the TV generate operator revenues? Social TV, defining next generation TV services? Will TV go the way of the iPhone? What does the social media sector offer the TV industry?

true

http://www.social-tv.net

false

0 A forward thinking event examines the impact social media is having on the TV sector. From social networks commissioning new TV content, their role as a future TV portal, to the integration of Social TV apps within the EPG. This event examines the future of TV and social media delivering next generation TV 2.0 services.<img src="/pictures/0000/0268/london-tv-567.jpg" />

2009-12-11T17:19:56+00:00

2010-03-16T18:00:00+00:00

true

586 innovation_purple.jpg true

false

2009/12/11/social-tv-forum

2010-03-16T08:00:00+00:00

Social TV Forum

2009-12-16T21:59:58+00:00

Venue - Olympia, Earls Court, London

The cloud computing congress examines the latest state of cloud computing, the technical challenges, and how to the applications can be controlled and managed in a Cloud based environment.

true

http://www.cloudcomputingcongress.com

false

0 Areas covered include, a practical guide on cloud computing for your business - how your business can benefit, the value proposition, and the impact on the IT function. Building and managing applications in the cloud - how to manage and control applications and resources in the cloud environment? Finally, security, testing and management of cloud infrastructures - key risks in cloud computing and interoperability of cloud systems. The cloud computing congress is an event designed for the CIO, Head of IT, government IT decision makers and more, allowing you to learn from key cloud computing deployments - their successes and failures, and how far the market has come so far? <img src="/pictures/0000/0269/london-cloud-567.jpg" style="width: 447px; height: 96px" height="103" width="519" />

2009-12-11T17:21:51+00:00

2009-03-16T18:00:00+00:00

true

587 social_media_purple.jpg true

false

2009/12/11/cloud-computing-congress

2010-03-16T08:00:00+00:00

Cloud Computing Congress

2009-12-16T22:00:48+00:00

Venue - Olympia, Earls Court, London

How you measure the effectiveness of marketing has never been such a contentious issue. Companies must scrutinise all spend and, though most FD's believe in the power of marketing, your budget is at risk of being cut.

true

http://www.b2bm.biz/events/training-workshops/measurability/

false

0 Without creditable measurement tools how will you be able to effectively plan the future and back your winning strategies? At the end, you need to report to the board and prove the power of marketing; so being a fully accountable part of the revenue generating machine. Address these issues and more by attending this workshop: Analyse and adapt the latest standards and best practices on techniques to measure and report on ROI across: PR, SEO, DM & Adwords; Discuss the latest industry thinking behind accurately measuring marketing's overall effectiveness to the business - both implicitly and explicitly; Develop the platform with senior management to putting a true figure on the value of all marketing, including brand management and the value of generating a prospect as a business asset; Draw from an award winning "marketing measurement" case study which can be implemented within your marketing department.

49500

2010-01-27T23:39:49+00:00

2010-03-17T17:00:00+00:00

true

591 social_media_green.jpg true

true

2010/1/27/measurability-roi-reporting-and-building-on-the-effectiveness-of-marketing

2010-03-17T09:00:00+00:00

Measurability & ROI: Reporting and building on the effectiveness of marketing

2010-01-27T23:42:37+00:00

“A compelling workshop that generates a positive impact on individual and organisational performance” This is the second in a two-part series of workshops devoted to achieving market dominance and organisational sustainability by mastering the capability of Right for Market (R4M). The challenge of R4M is to continually introduce sought-after products and services at the right time and price into appropriate markets, supported by suitable supply chains. It demands the product portfolio is maintained with products and services updated, optimised, and retired as necessary. All this is to be achieved without negatively impacting ecological or social systems! ‘Entrepreneurship’ drives attractive business opportunities, and ‘innovation’ delivers the relevant practical solutions. These two organisational competencies underpin R4M capability and were explored in detail in the first of this two-part workshop series. This workshop examines the special communities and networks that may be formed and leveraged for successfully sustaining entrepreneurship, innovation and R4M. So if your organisation is having trouble living up to its R4M potential it is likely that you haven’t yet got this community approach right. This workshop offers the chance to significantly change things for the better!

true

false

55 Content In this workshop participants gain a deeper understanding of Community of Innovation (CoInv) and their criticality in building and sustaining the entrepreneurism and innovation that maintain R4M capability. ‘Innovation champions’ are the individuals who have the characteristics and motivation to act as the foundation for CoInv networks. Profiles of these champions are reviewed and the use of network visualisation to identify these champions and their networks is explained and illustrated with a case study. In the break between the two workshop sessions participants are encouraged to reflect on the practical implications of the first workshop on their organisations, and to begin planning the next steps for their organisations that will support the development of R4M strategies focused on sustainability and market dominance. Opportunities will be provided in the second workshop to explore participants’ potential plans and issues. Who’s it for?  Directors and senior managers with responsibility for market strategy or organisational sustainability, particularly in SMEs  Managers with responsibility for practical R&D implementation  Individuals whose roles include entrepreneurship or innovation whether practitioners or academics Benefits  Insight into the very latest thinking on entrepreneurship, innovation, and Right for Market (R4M), and the structure and significance of Innovaton Champions and Communities of Innovation (CoInv)  Practical application of your workshop learning This workshop is run jointly by The Leadership Alliance and Westminster Business School, University of Westminster. Fee per attendee: 80 pounds. When and local: 17th of March 2010: 6 - 9pm Westminster Business School 35 Marylebone Road, room M228 London NW1 5LS Baker Street Underground Station Payment system: This workshop should be paid by credit card. Please <a href="/pages/14">fill up the form</a> and send it to Martin Connolly (<a href="mailto:mar-finance@westminster.ac.uk">mar-finance@westminster.ac.uk</a>). If you prefer sending the form by mail: Martin Connolly Finance Manager WBS & SABE Finance Office MG08 35 Marylebone Road London NW1 5LS

8000

2010-02-08T21:09:15+00:00

2010-03-17T21:00:00+00:00

true

593 advertising_blue.jpg true

true

2010/2/8/leveraging-communities-for-sustainable-market-dominance

2010-03-17T18:00:00+00:00

Leveraging Communities for Sustainable Market Dominance

2010-02-08T21:13:23+00:00

This two-session course will give you all the practical knowledge you need to establish your own digital consultancy to make sure you’re able to concentrate on doing what you do best, and not worrying about which tax forms you need.

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30 NB: This course takes place over two evenings, 6.30-8.30pm; 5th May + 12th MaySo, you’re going it alone as a consultant in the digital industry. Good for you! You have a few clients, or some prospects, you know your trade and you’ve got great skills. But how about the business side of things? Do you know whether you want to set up as a limited company – whether it could save you money and what the other financial implications are? How about expenses, and knowing what you’re reasonably allowed to claim for and what might be a bit too cheeky? Whether you need to know what documents you need to keep for bookkeeping or what to look for in choosing an accountant, this course will give you all the practical knowledge you need to establish your own digital consultancy to make sure you’re able to concentrate on doing what you do best, and not worrying about which tax forms you need.The course will cover:· Ltd company or sole trader? The tax explanations of each, the benefits and costs.· Getting organised – what to do, when and for who.· Book-keeping requirements and systems explained in detail.· What to get from your tax advisor, book-keeper and accountant; ways to ensure you get the best service for you.· Dealing with the authorities – practical guide to tax forms, paper and all that stuff we all love to hate – setting up, VAT returns and PAYE (including software reviews).This course is a perfect introduction to setting up your new business, or formalising the freelance work you’ve already been doing. It feeds perfectly into our upcoming half-day session: ‘Step it Up: get your business out of a recession & win new business in 10 days’.<h4>About the Trainer</h4>Colin Davison, is an experienced chartered accountant and a partner at Cranleys. Colin began his ambition to become an accountant way back when he was just 13. Running a number of small businesses of his own from school age, he began work at Grant Thornton and continued to work with them whilst studying at college. In 1997 and as a Chartered Accountant finalist Colin ventured into a number of companies of varying sizes, from dot coms to IBM. His main focus was serving larger businesses and offering support as a commercial director for a number of smaller businesses. Cranleys Consulting Limited was formed in 1998 and Colin continued to assist many small companies in their business plans, personal taxes as well as corporate finances. Colin has worked closely with IT companies, supporting them through recession period of 2000 and supporting property businesses in 2008 during the period of the credit crunch. Being a property investor, consultant and contractor, Colin specialises in looking after professional services and property investors.Security Error. Some browsers warn of a security error when you make your payment. It is the message from the secure payment site back to this site as to whether you have paid which creates the error. It is not sending any confidential information.Please wait for more details on booking.There is no discount price for this event - it is already being produced at cost only.

5000

2009-04-15T11:47:51+01:00

2011-05-12T20:30:00+01:00

false

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2009/4/15/set-it-up-starting-your-digital-consultancy-–-the-basics

2011-05-05T18:30:00+01:00

Set it Up: starting your digital consultancy – the basics

2009-11-30T16:55:30+00:00

University of Westminster, 115 New Cavendish Street, London, W1W 6UW