OPS is all about premium advertising. DSPs, SSPs, and other ‘remnant’ solutions are getting all the press these days. However, premium advertising still drives about 80% of all online ad revenue. We’ll be looking at how agencies and media owners can innovate and grow profit and profitably through operations and technology.
Key topics of OPS includes: how mobile & wireless computing are reshaping the way brands and consumers interact; agency strategy; real-time bidding; social media; video; EU privacy regulation; and other key topics. Let us help you transform revenue into profit.