At this digital dinner Jonathan will talk to us about what mobile and tablet shopping has meant for Shop Direct and what the future holds for consumers across the platforms and staying connected around the clock.
Jonathan Wall, E-Commerce Director, Shop Direct Group
Jonathan Wall began his e-commerce career at Dabs when, in September 1999, the decision was taken to transform the IT catalogue mail order business. Jonathan and his team were instrumental to the success of Dabs.com and helped the business to become one of the UK’s first and most successful pure-play online retailers.
In 2006, Dabs.com was sold to BT Retail and, as marketing director, Jonathan helped with the integration of the business into BT and the transition of the BT Shop onto Dabs.com’s e-commerce platform.
Jonathan left Dabs.com in September 2008 to become CEO at FlowersDirect.co.uk, one of the UK’s leading online florists. With 900 member florists across the UK offering same-day delivery of flowers and gifts, Flowers Direct is on its way to being established as a strong challenger to the established hierarchy in the floral sector and, during his time there, Jonathan oversaw a business transformation that included a new business and e-commerce system and the overhaul of the product offering.
In April 2010, Jonathan took on the role of Group e-commerce director at Shop Direct Group, the UK’s leading online and home shopping retailer, with brands including Very.co.uk, Littlewoods and isme. With control of the commercial performance of the group’s digital presence, Jonathan’s expertise is being used to drive new visitors to the web and mobile sites, optimise the sites and improve conversion rates and visitor journeys.
Since Jonathan joined Shop Direct Group, online sales have grown to 75% of the company’s revenue. In the last year alone, traffic to the Group’s mobile sites has increased by 250% and 20% of all online transactions are now completed via mobile devices.
13 Percy Street,
W1T 1DP London
Link for registration: http://shopdirectdinner.eventbrite.co.uk/