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Customer service must keep a place for paper

Research shows a third of businesses are filing away and ignoring customer queries that arrive on paper. Charlotte Marshall, Managing Director of Iron Mountain in the UK, wants to examine this problem and why the integration of paper and automated customer service management is such an issue for businesses today. By Charlotte Marshall.

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The time has finally come to unleash mobile ecommerce

Every year is expected to be ‘the year of mobile e-commerce’ and yet it never is! However, with Branding Brand predicting that more than 53% of visits to the top 500 e-tailers in 2014 will be from smartphones, we think it will be an important year for m-commerce. This comes after research carried out by the IMRG and Capgemini shows that in 2013 the UK spent £91bn in online sales, with sales via mobile devices increasing 138% from 2012. By Lee Cash.

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Inattention a threat as mobile ad spend rockets

UK digital ad spend rose 15 per cent year-on-year during 2013 with mobile a key focus, according to new data. But as multiscreening becomes a cultural norm, advertisers face a stiff challenge for consumers’ attention, experts warn. By Chris Lee.

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Hitting the Mark Email Marketing Seminar (Manchester)


When: March 20th, 2013 13:30 to 18:00
Location:
Price: £0.00
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At this event you’ll learn how to identify the 5 most important pieces of customer data you can capture, to double or treble your email campaign response rates. Experts will help you identify the top 5 weaknesses of your database and learn how to fix them. We will also show you how to populate, grow and enrich your email lists, automatically, 24/7 without you having to lift a finger.

We will take a look at engagement metrics that will show you how to target your very best customers, convert your very hottest prospects and reactivate contacts you thought you had lost for good. Learn how to automate a process to clean and purge your email database to create a lean, mean, revenue-driving machine. We will show you how to use your data to deliver compelling, relevant email content to each contact on your email list whilst measuring and evaluating the success of your new segmentation strategy and increasing your email campaign open rates, click through rates and conversions, and driving down your unsubscribe rates.

Dates – 20th March from 13.30pm to 18.00pm

Location –

onthe7th

7th floor

The Landing

Blue Tower, M50 2ST

Manchester

Location


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