We will take a look at engagement metrics that will show you how to target your very best customers, convert your very hottest prospects and reactivate contacts you thought you had lost for good. Learn how to automate a process to clean and purge your email database to create a lean, mean, revenue-driving machine. We will show you how to use your data to deliver compelling, relevant email content to each contact on your email list whilst measuring and evaluating the success of your new segmentation strategy and increasing your email campaign open rates, click through rates and conversions, and driving down your unsubscribe rates.
Dates – 20th March from 13.30pm to 18.00pm
Blue Tower, M50 2ST