Event Overview

North America has truly embraced the applications market, with even the US government under the Obama administration launching an app store and 16 apps earlier this year. Considered a relatively mature app market, the stats (according to Pew Research) show that with 24% of US adults using apps - there is still massive potential. American consumerism has created an ideal environment for all things apps and brands are hoping to fully exploit this platform to command the attention of their customers and potential customers via their placement on the mobile desktop. Researchers predict that One-third of U.S. homes will have 'connected TV' by 2015 which means all arrows point to TV apps in the US and a chance for viewers to see their TVs not as a big box in the living room but rather a multimedia device that is as connected as their mobile and pc.

Apps World North America 2011 will delve into these topics and more as we bring together many of the region's top app Developers, Network Operators, OS Vendors, Brand & Marketing Managers and Technology Providers; looking to connect, build partnerships and network whilst becoming educated and inspired by the latest developments within this exciting industry.

Reasons for attendance

Co-hosted with SMWF N.America (http://www.socialmedia-forum.com)

Previous speakers include Google, Microsoft and Singtel

Hear from leading application developers on their strategy, revenue models and how they are approaching the future

Worldwide case studies from global brands and corporations on their use of Apps and how they can be the ideal place to build a brand

Learn how advertisers are approaching Apps and how they are establishing and generating revenue streams

Find out how Network Operators &OS Vendors are approaching Apps, their strategy and development Examine the current market conditions, future forecasts and predictions from leading analysts

Contact info Richard@sixdegs.com

Registration links

For free exhibition and developers track http://www.apps-world.net/northamerica/register/exhibition-pass  

For paid conference and workshop http://www.apps-world.net/northamerica/register/workshop-registration  

Discount for NMK readers

15% when you enter NMK15 at registration.