Replacing SES Training, the ClickZ Academy gives attendees the opportunity to participate in in-depth training from any location, at any time. Practitioners have developed this comprehensive curriculum to enhance the skills of marketers; improving their performance in their field. Furthermore, all the courses retain existing SES and Click Z events programme benefits with a number of advantages, such as an in-depth online assessment, a certificate of completion, customisable programmes and the option to gain Continuing Professional Development points.

Keynote speaker

Avinash Kaushik, Digital Evangelist for Google will be the keynote speaker at SES London, taking place 20 – 24 February, 2012 at The Queen Elizabeth ll Conference Centre, Broad Sanctuary in London. During his welcome session titled ‘Business Optimisation in a Digital Age’, Avinash will share his unique perspectives; exploring balancing multimedia channels, grounding your digital existence in driving economic value, and how to optimise all four channels of the Clear Line of Sight Model.

Winner of various awards including the 2011 Most Influential Industry Contributor from the Web Analytics Association, Avinash has become a key voice in the industry. He hosts a blog, Occam’s razor, and has written 2 bestselling books, ‘Web Analytics: An Hour A Day’ and ‘Web Analytics 2.0’. He has also received excellent reviews for his work alongside leading organisations such as Unilever, Dell, Time Warner, Vanguard, Porsche, and IBM.

In addition to speaking at SES conferences, Avinash has also delivered keynotes at a variety of global conferences including Monaco Media Forum, iCitizen, JMP Innovators’ Summit, The Art of Marketing and Web 2.0. He is renowned for applying a ‘common sense framework’ around the complicated world of web analytics while passionately advocating customer centricity and competitive intelligence techniques.

To book your ‘All Access’ pass to SES 2012 please visit www.seslondon.com or to find out more about what the ClickZ Academy has to offer please visit www.clickzacademy.com/elearning